Page 26 - November 2020

COVER STORY | SANDS RETAIL

Bringing London

to Macao

A celebration of timeless British design, The Londoner Macao is set to recreate London’s and magnificence of London. The interior design was derived
As the name suggests, the scheme celebrates the magic
classic shopping districts and feature British themed boutiques. Here, RLI sits down from ancient classical architecture and palaces of historic

with David Sylvester, Executive Vice President of Global Retail at Las Vegas Sands England. It will offer an authentic yet contemporary upscale
British hospitality experience for discerning guests, invoking the
Corporation to discuss the newest addition to Sands Resorts Macao. essence of London’s heritage and legacy.
The project also represents Sands China Ltd.’s latest
collaboration with David Beckham, who has been working with
a leading London interior design firm to bring his vision and
n line with its existing destination-themed properties, With this new project, the company is looking to enhance style to the very exclusive top floor suites at The Londoner
The Londoner Macao is set to be the third themed the retail mix at Shoppes at Londoner by offering a lot more Hotel, representing his first foray into the design field. “David
destination at Sands Resorts Macao where visitors will entertainment and lifestyle brands. They plan to introduce Beckham is a renowned British sporting icon and international
I feel like they are visiting a European country. more UK content by opening a number of London high street businessman and has been a Sands Resort Macao global
The upcoming site will feature authentic recreations of classic outlets to complement their existing UK retailers, like Marks and ambassador for some time, hence was the ideal choice when it
British landmarks, with an exterior façade modelled on the Spencer and leading lifestyle anchors such as Apple. came to The Londoner Macao. The David Beckham Suites are
world-famous Palace of Westminster and Houses of Parliament F&B will be another key aspect in the project, with a number the first celebrity designed suites in Macao,” Sylvester says.
complete with a 96m tall Elizabeth Tower. of new restaurants to be available, including North Palace As a themed destination location, social media is really important
The interiors will offer a combination of grandeur and offering traditional yet contemporary cuisine from Northern for The Londoner Macao. It will allow retailers to showcase latest
comfort, with luxurious British design extending to the spacious China, The Mews featuring authentic Thai food, Gordon Ramsay trends, ranges and serves as an excellent medium to communicate
Crystal Palace atrium centrepiece, restaurants, retail offerings Pub & Grill and a unique dessert experience at Churchill’s Table. with their customers before, during and after their visit.
and entertainment. The resort will also feature two new hotels The Londoner Macao is set to bring all things British to Macao, Sylvester feels that the key to the success of its group of
– Londoner Court with approximately 370 luxury suites and allowing guests to be transported to London to experience its destinations is that they provide an experience like no other,
The Londoner Hotel with approximately 600 suites. rich history and contemporary excitement. It will add another offering a seamless experience that allows guests to create
“Construction work on the conversion of Sands Cotai iconic global destination to the international mix already on memorable moments before returning home and telling their
Central in the new integrated resort The Londoner Macao is offer and give guests the opportunity to feel they have enjoyed friends about it all the while looking at planning their next trip.
continuing,” explains David Sylvester, Executive Vice President a truly great British visit. At the moment the key priorities for the business are to reactivate
of Global Retail at Las Vegas Sands Corporation. “We expect “Connectivity and accessibility are pivotal. It is all about all of its malls in Macao as the tourism market begins to return. This
the Londoner Court suites to be completed late this year, and making the customer journey as seamless and enjoyable as is especially important for this upcoming project as they are not only “Connectivity and accessibility
overall The Londoner Macao integrated resort project to be we can. It ensures our guests can travel through the whole reconnecting their existing customers to thee properties that they
delivered in phases throughout 2020 and 2021. Most recently integrated resort and visit all of our malls, the Shoppes at know and love, but also introducing new and exciting concepts. are pivotal. It is all about making
we have had sections of Shoppes at Londoner unveiled giving Londoner, Shoppes at Venetian, Shoppes at Parisian and “We are extremely excited that we can soon share this new the customer journey as seamless
our customers a glimpse of the distinguished and very British Shoppes at Four Seasons, without ever having to step outside,” project with our customers and bring these new platforms and
look and feel of the precinct.” comments Sylvester. ideas to life,” Sylvester concludes. and enjoyable as we can”

26 RETAIL & LEISURE INTERNATIONAL NOVEMBER 2020