Page 65 - November 2020

MAPIC & LEISURUP INSIGHT

AREA15
Nevada, US

PUTTSHACK WHITE CITY
London, UK
reality. Whilst driving a kart, the player is immersed into exciting multi-player games that are built to bring people
a virtual projected environment. More than just racing, together and designed to keep you unexpectedly hooked.
it does not focus on the ‘race’ component of traditional It allows people of all ability to come together to enjoy a
karting and caters to a wider audience thus offers a more new darts experience that includes bespoke cocktails and
immersive experience. With family, friends or colleagues, delicious sharing boards and immensely tasty pizzas.
BattleKart offers a unique immersive experience with a Alongside darts, the different types of golf have seen
guaranteed excitement and due to its projected nature; a major resurgence on the leisure scene in recent times,
the concept can be easily integrated into shopping centres, and two concepts in particular are driving this renaissance,
exhibition halls and other leisure destinations. Puttshack and Topgolf.
Also designed by KCC was the Smurfs Indoor Theme Puttshack has rewritten the rules of mini golf and pits
Park in Shanghai that was opened earlier this year. After together modern tech with crazy courses and cool vibes with
Quality of park was unveiled back in May. Part of a mixed-use in the UK and another three in the US, the crazy courses on
two years of intense design and construction, the 8,000sq m
game faces for one fantastic experience. With three locations
development, the leisure destination was developed by the
offer feature custom themed holes, interactive leader boards
and a digital prize wheel where you can get hooked up. It also
Shimao Property Holdings Ltd, one of the largest property
features world-class cuisine pre-game or post-game. From
developers in China. Upon entering the family-friendly
Experience leisure space, guests go through a maze to find the hidden vegans to omnivores and cocktail connoisseurs, everyone is
world of the Smurfs where there are three themed zones
welcome to discover the excellent menu on offer.
Topgolf is a global sports entertainment company
scaled to make visitors feel Smurf-sized, the fantastic
headquartered in Dallas, Texas with locations in the US,
forest, the Smurfs village and Gargamel’s house. The park
also contains 29 Smurf themed attractions to offer kids
and their families an unforgettable and marvellous time. UK and Australia. This concept brings people together in SMURFS THEME PARK
meaningful ways through the experiences they create, the
Shanghai, China
Social darts is an activity that is growing and Flight Club innovation they champion and the good that the company
is a fast growing concept with locations in the US and the does. Beginning life as a simple idea to enhance the game
Often defined as free time, leisure time is those hours spent away from business, work, UK, offering an experience which brings guests together for of golf, Topgolf has grown into a movement where people
unexpected, ridiculous, joy. The concept reinvents darts for from all walks of life connect at the intersection of
domestic chores and those necessary human needs such as eating and sleeping. For most the twenty first century which includes a range of fast and technology and sports entertainment.
people, leisure time is precious and in short supply so now, more than ever, people are
looking for exciting and innovative concepts to enjoy and make the most of their free
time. Here, RLI takes a look at just a few of those that are making waves.

In a world that has changed so dramatically from by storm and are ahead of the curve in the leisure and
the beginning of the year to now, consumers entertainment industry.
approach their leisure time in a more mannered An exceptional guest experience has been created by
Iand considered way, wanting to make the absolute DyMoRides, The Flying Experience Company who are rolling
most of any time and experience that they embark on. out the FLYING THEATER ADVENTURES technology to
With these expectations having changed and with the world of retail and leisure. Its compact system allows
them set to continue to do so, Paul Moreton, Group guests to enjoy the feeling of flying and this is achieved by a
Creative Director at Merlin Entertainments lists six key standing/semi-prone position of the guests during flight and
future trends to watch in his article ‘Key trends for future a sophisticated, patented motion-drive-and-control-system.
attractions with Merlin Entertainments’ Paul Moreton’. The company has put together a growing library of different
These are ‘the power of togetherness’, ‘the importance of films with different adventures for various target groups
play’, ‘the power of storytelling’, ‘the rise of participative from the very young to the adventure seeking teenagers,
immersion’, ‘heritage and authenticity’, and ‘the rise of the adults and even grandparents, who prefer glider-styled Flying
conscious consumer’. Experiences over fast turns and quick moves.
With consumer trends and expectations changing, here A unique leisure activity from KCC is BattleKart, an
are a few of the current concepts that are taking the world innovative leisure activity that mixes karting with augmented
BATTLEKART