Page 67 - November 2020

MAPIC goes Digital

MAPIC 2020 have announced that the international retail property market will now

take place entirely online via the new MAPIC Digital platform. This news comes after
the physical gathering that was originally scheduled to be held on the 17-18 November
in Cannes has had to be cancelled due to the impact of the Covid-19 pandemic.

eisurUp 2020, the new international B2B event for leisure immersive activities, and Time Out Market. A session will also be
professionals, programmed to take place alongside MAPIC, dedicated to the French market and the requalification of suburban areas,
will also be 100 per cent online as part of MAPIC Digital. The plus a session on the Italian commercial landscape.
L next physical editions of MAPIC and LeisurUp will take place Outlets are also evolving towards mixed-use leisure spaces. Generally
in Cannes in November 2021. built outdoors, their format fits very well with current developments
The new online platform will be available to retailers, retail property and the integration of catering and leisure spaces. Dedicated conference
and leisure professionals from all over the world via www.mapic.com sessions include the participation of TORG (The Outlet Resource Group)
from 2 November to 31 December 2020. As part of the conference and Salomon.
program for the event, a section of it will be live streamed across the 2. PHYGITAL
17-18 November (this can be seen in more detail on the opposite page), This is the new commercial standard that corresponds perfectly to
whilst another part of it will incorporate On Demand conferences that new-style consumers. Collaboration and innovation are the key words
will run from 2 November. – collaboration between all stakeholders in retail property but also by
“MAPIC Digital will bring the international retail real estate community combining sales techniques, and innovation across the entire value chain,
and leisure specialists together to network, hold virtual business meetings, whether technological or societal, leading to more sustainability, improved
access online conferences and white papers and discover new city centres, customer knowledge, reduced costs, and increased traffic.
retail and leisure projects,” says Nathalie Depetro, MAPIC Director. “The While no retailer can do without an e-commerce site today, DNVBs
pandemic has had a massive impact on retailers and consumers’ shopping (Digital Native Vertical Brands created online, such as Sézane, Glossier,
habits throughout the world. Now, more than ever, the international and Everlane) are increasingly looking for a real-world storefront.
retail sector needs to come together to discuss today’s challenges and This topic will be discussed during the conference on “Think physical
tomorrow’s retail solutions,” adds Depetro. retail, think different” with Michele Molon, EVP Omnichannel & Member
MAPIC Digital will offer a compact conference programme of 20 of the Management Board, Swarovski, Carsten KELLER, Vice President
sessions that will feature high-level speakers including CEOs and senior for Direct-to-Consumer, Zalando and Benjamin Calleja, CEO & Founder,
executives. Entitled “Embracing collaborative retail: ready to change the Livit Design.
rules?” the programme will be freely accessible to all on the platform and 3. FOOD SERVICE AND LEISURE
will focus on three key topics: This sector plays a central role in enriching and extending the visitor
1. CITIES AND MIXED USE experience in shopping malls and living spaces. Sporting activities,
To attract consumers, cities must offer an attractive experience by branded events, games, and cultural activities are all good ways to help
positioning themselves as a genuine “destination” combining shopping, consumers engage with an experience they could not have at home.
restaurants, leisure activities, offices and hotels. It’s the 15-minute Among the companies that will be speaking on this topic include The
city that includes concepts such as proximity, short routes, local and Smurfs, Bisounours, UCPA, Extreme International, Unlimited Snow, Wave
sustainable commerce. Surfers, Magnicity, and Zamperla.
The speakers on this theme come from such destinations as Area15, The next physical editions of MAPIC and LeisurUp are now due to
a shopping complex in Las Vegas offering mainly entertainment and take place in Cannes in November 2021.

66 RETAIL & LEISURE INTERNATIONAL NOVEMBER 2020