Page 11 - December 2020 January 2021

americas news inbrief

HERMAN MILLER UNVEILS ITS

NEW STORE CONCEPT HOME DEPOT SIGNS A LEASE
Home improvement retailer Home Depot
is getting ready to bulk up its presence in
Design-driven office and home furniture Manhattan next year, taking over a massive
company Herman Miller has opened a space that is bing vacated by Bed, Bath & Beyond.
new retail store format dedicated to The massive new space spans 120,000sq ft over
high-performance “task” chairs and other four floors. The current lease for Bed, Bath and
products that support the home office and Beyond expires in 2021.
small business worker.
The company debuted the Herman Miller
Stores concept at Westfield Century City in ULTA TO OPEN TARGET STORES
Los Angeles. A second location opened on Ulta Beauty is expanding its footprint in a
20 November at The Shops at Hudson Yards partnership with Target Corp. The two retailers
in New York City. Additional locations are have entered into a deal to open Ulta-branded
planned to open across the country in 2021. makeup and skincare shops inside hundreds of
The stores offer an educational and Target stores nationwide, beginning with 100
experiential process that allows customers Target stores next year.
to sit down and try products for themselves
and were designed in-house by the Herman
Miller creative design team. GHOST KITCHEN LAUNCHED
Red Lobster has joined one of the restaurant
MEN’S WEARHOUSE HAS OPENED industry’s fastest growing trends. The national
seafood chain has announced the opening of
ITS ‘NEXT-GEN’ STORE CONCEPT its first ‘ghost kitchen’ in downtown Chicago’s
South Loop area. Orders will be delivered using
Red Lobster’s third-party deliver partners.
Men’s Wearhouse has unveiled a new store a more lifestyle approach that complements
concept that incorporates digital elements and recent changes in the way men dress
reflects the brand’s continued evolution of the and shop. WREN OPENS IN US MARKET
customer experience. “Thew new store experience provides Wren Kitchens has expanded into the American
The retailer unveiled the first iteration of the a more omnichannel offering by elevating market with the opening of a new 31,456sq ft
nw concept at Portofino Shopping Center in digital tools and services and selection, showroom site in Milford in Connecticut. The
Shenandoah, Texas. The approximately 3,000sq customisation and buy-online-pickup-in-store retailer is also planning to launch an additional
ft, remodeled store has stylish, contemporary opportunities,” said Robyn Novak, VP, National five more showrooms in the northeast of
design with a colour palette that include warm Retail Practice Leader, Nelson Worldwide, America by 2021.
oak tones, cool greys and blues, enhanced by which partnered with Men’s Wearhouse to
glass and steel finishes. A reduced merchandise create the new concept.
mix provides for a more modern, streamlined The focus of the new store experience DIGITAL-ONLY STORE OPENED
look. The store also features enhanced digital was about enhancing the brand’s lifestyle and Chipotle has launched a restaurant that will
and interactive technology such as hands-free casual merchandising to complement their fill pick-up and delivery orders only. Chipotle
fitting and measurement. formal offer, taking him from day to night, work Mexican Grill unveiled its first-ever digital-only
One of the main differences between the to dinner,” added Novak. “Another major restaurant, called the ‘Chipotle Digital Kitchen’
new concept and the company’s existing differentiator was elevating their category on 14 November and it is located just outside
format has to do with the merchandise and service offering, bringing top product the gates to the military academy in Highland
emphasis. While formal offerings have been a categories to the forefront with a destination Falls in New York.
large focus in the past, the new format takes worthy experience.”

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DECEMBER 2020 / JANUARY 2021 RETAIL & LEISURE INTERNATIONAL 11