Page 9 - December 2020 January 2021

international news inbrief

RITUALS COSMETICS LAUNCHES

NEW BRAND EXPERIENCE LEVI’S LAUNCH NEW CONCEPT
Levi’s has launched its own sustainable store,
the Sustainability Shop in Shop, created in
In honour of its 20th anniversary, Rituals partnership with David Jones and located
Cosmetics has launched a holisitc shopping within David Jones’ Bourke Street store. The
and lifestyle concept with the opening of store in store features Levi’s most sustainable
House of Rituals. collections and was designed to use sustainable
Opened last month, the store helps wood from Tasmania known as Hydrowood.
consumers find shelter from the frantic
pace of everyday life. As the world’s largest
Rituals flagship store, it offers a unique brand DECATHLON ADDS NEW UNIT
experience from the moment consumers Opened last month, the new store is located in
step in, with immersive body and mind Weiterstadt and occupies an area of 8,000sq m.
experiences on every level including several Decathlon already operates stores in Dreieich,
exclusive and unique collections. Wallau, Offenbach,Wiesbaden, Fulda and
Located on The Spui in the heart of Frankfurt-Nordwestzentrum. This new store is
Amsterdam, House of Rituals will offer the brands seventh in the state of Hesse.
customers an extraordinary experience
with stunning new collections. The second
phase of the experience will open next year. OUTLET CENTRE ADDS PHASE
Fashion House Group has opened the third
TBILISI OUTLET VILLAGE SCHEME phase of its Fashion House Outlet Centre
Militari in Bucharest. The centre’s new 2,600sq m
HAS OFFICIALLY LAUNCHED gallery is now home to brands like Guess, Diesel,
Decimas, Union Brands and Smyk, while Liu Jo
and Number Uno will join in the coming months.
The 20,000sq m GLA Tbilisi Outlet Village travellers from Azerbaijan, Armenia, Russia
development near the capital of Georgia, and Turkey. The new outlet development
is officially being launched this week at is expected to attract more than seven WRANGLER OPENS IN BERLIN
MAPIC Digital. The first outlet in the million visitors in its first three years alone. The American Denim brand, Wrangler, has
region, it is developed by Georgian Outlets “Guram Tsanava, Founding Partner opened another store in Germany and its
& Resort Group in close collaboration and CEO of Georgian Outlets & Resort second in Berlin. Located in the Mall of Berlin on
with The Outlet Resource Group (TORG). Group commented: “We are proud to be Leipziger Platz in Mitte, the new store occupies
Construction is scheduled to start before launching the very first outlet village in this an area of around 100sq m. The store has been
the end of the year with an opening of the region. Since we started talking to a select opened by the Kontoor Brands fashion group,
first phase which makes up 12,500sq m and group of distributors here in Georgia this and is the fourth brand belonging to the group.
70 units which is planned to open in 2022. summer, reactions have been fantastic
Tbilisi, dubbed the fashion capital of - we already have 30 per cent of GLA
Eastern Europe and one of the global pre-leased with plenty more exciting brands LENTA OPENS NEW LOCATION
trendsetters, will bring together the most in the pipeline. Not only do we have a great Lenta, one of the largest retail chains in
exciting international and Georgian brands location on one of the major motorway Russia, is pleased to announce the opening of
in its highly awaited outlet village. With axes in Georgia, but we also have a highly its supermarket in Moscow. The new store is
its strategic location south east of the skilled international team consisting of Lenta supermarket is located at 1 Inzhenernaya
capital, it benefits from a strong catchment the leading professionals in the field and street and has a total area of 1,091sq m, with
made up of Tbilisi’s 1.4 million population bringing the best of outlet expertise to 654sq m of selling space and is open from 8am
and a significant number of cross border our region. to 11pm, seven days a week.

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DECEMBER 2020 / JANUARY 2021 RETAIL & LEISURE INTERNATIONAL 09