Page 21 - February 2021

“We also operate franchise operations in 21 countries
and we consider these stores equal to our own and

manage them in the same way”

channel to track customer insights and future demands
because it gives the opportunity for a two-way interaction
with their customers.
“We are aware that we need to use social media platforms
in the most effective way, therefore we are planning to invest
in these platforms. Retail is fast and it is crucial to catch the
real time communication opportunities by maintaining the
content quality and creating a unique tone of voice for the
brand on these channels.”
When discussing what it is that keeps customers loyal to
AVVA and what makes the company stand out from the
competition, Atik reveals that he believes the success of the
brand comes from managing three essential functions in the
right balance, the design, the product quality and the pricing.
They always focus on how they can do it better and while
they do have loyal customers, they never allow themselves
to fall into a comfort zone and take this loyalty for granted.
“We try to understand their needs and insights and we take
quick actions to always achieve better. CRM management
is the key to analyse and take the right actions; we attach
great importance to integrated CRM data management and
customer satisfaction and that brings loyalty,” comments Atik.
AVVA was the first brand to embrace the smart casual
concept in menswear category in Turkey and this has shaped
the positioning of AVVA in the Turkish market. “Design in the
brand’s greatest strength and we try to be pioneers when it
comes to design and innovation,” says Atik.
When looking ahead at the challenges facing the
company, Atik feels that the challenge for all industries
is the economic uncertainties that the whole world is
experiencing at the same time. “Covid has changed retail
dynamics since the pandemic begun and it has also caused
permanent changes for retail business. However at AVVA,
we take actions to be ready for all these transformations
that are taking place and we will maintain our growth
strategy and franchising investments abroad. Moreover, our
store openings and new franchise agreements continue
without slowing down,” Atik concludes.