Page 25 - February 2021

COVER STORY
With more than 25 years’ experience working in commercial
real estate law and brand incubation, Mike Rielly, Founder

of Rielly Retail Solutions offers his clients a comprehensive
solutions package to enable them to proactively execute a
growth plan across the US. Here, RLI sits down with Mike to
learn more about what his incubator offers and what lies ahead

for the company.

AG AdRiAnO GOldSChmiEd ROdd & GUnn
dallas, US los Angeles, US

the leaders in each subgenre and those brands that have the x-factor. few, and I couldn’t be prouder to call them family and to work with
“It is simply that the subgenres that are relevant or on the pulse have them to realise their dreams,” says Rielly.
changed during Covid-19 and the course of 2020. Regardless, the While the company does deal primarily with the North American
desire to achieve four-wall success in the USA is still very much alive market, Mike is also discussing licensing opportunities in the Middle
and absolutely full of risk no matter the strength of the brand abroad. East and Asia, and they have affiliates around the globe. They have
Our expertise helps to limit and in some cases remove that risk and the capabilities to assist brands in Europe, Asia, the Middle East,
to create a broad solution for brand penetration in America.” South America and Australia, and with their agnostic approach it is
A selection of international clients that Rielly has worked with in an honest and transparent system for companies looking to expand.
recent times include Neiwai, an aspirational fashion company from Looking to the future and the coming 12 months, Rielly feels
China, who after an explosion of growth in Asia now has its eyes set that the global comeback will depend on vaccination speed,
on the USA. He has also worked closely with Café Del Mar from information sharing and governmental cooperation. He feels that
Ibiza on an American strategy as it has now opened more sites in the challenge is the unknown of what comes next, but he does
Bangkok, Bali and the Maldives. A fantastic concept out of New York not bet against the resilience in humanity and the desire to adapt,
is Spyscape, which is looking to grow internationally, so the company overcome and life live to the fullest.
has strategised with the brand on opportunities worldwide. “I am extremely passionate about brand incubation and bringing
“Right now I am excited by one of the pre-eminent restaurant global companies to North America, properly, strategically and with
groups in Europe, Chotto Matte, which is absolutely best in class great success. We are talking about people’s livelihoods, families and
and looking to grow across multiple continents. Whilst Rodd & lifelong dreams. For me, this is truly not just a business, but a way
Gunn is an innovative fashion brand that has also developed a of life and one in which I can in some small way help others. This
Michelin-inspired brasserie called the Lodge Bar. These are just a means everything to me,” he concludes.