Page 20 - March 2021
P. 20
Miami, US
A Dual
Experience,
A Singular Vision
he idea behind Chotto Matte was born out in 2018 and Chotto Matte Toronto in 2019,” explains Kurt
of Founder and Owner Kurt Zdesar’s love of Zdesar, Founder and Owner of Chotto Matte.
Nikkei cuisine that was discovered during his “Many people saw the pandemic as a reason to pause
T time travelling across Asia and South America. business activity but we actively sought to expand and
Wanting to offer this cuisine on a global scale, he believed the secured deals to take Chotto Matte to Doha in Qatar, Riyadh
experience needed to be offered at a more accessible price in Saudi Arabia and Dubai in the UAE across 2021 and 2022
point and from here Chotto Matte was born and has never respectively. The expansion has been exciting and we’re
looked back. currently touring the US looking to sign up as many as four
A fusion food whose popularity is sweeping across the new locations.”
globe, Nikkei cuisine is all about quality, ingredients and As the weight of the coronavirus pandemic has been felt in
flavours. Chotto Matte cares about where its food comes the last 12 months, the company has adapted with it and focused
from and how it is produced. All of its ingredients are natural, on reactive changes and reconfigured how they operate. Always
locally produced and made with no artificial flavouring. wanting to add more vegan dishes to their menu, this ended up
“We opened our first site in Soho, London back in 2013. becoming a large part of what they were doing in the kitchen
The idea was always to refine and develop the concept at the start of the pandemic. When it became apparent this was
before expanding further so we spent the next five years a longer term solution, they evolved this idea to develop recipe
doing exactly that before opening Chotto Matte Miami kits for their customers to enjoy at home.
Miami, US
