Page 25 - March 2021

COVER STORY Since the acquisition of Tamdeen Real Estate in 1996, the Tamdeen Group of
Companies has grown into a driving force of development in Kuwait and a dynamic
regional powerhouse. For this month’s cover story, we sat down with Tamdeen Mall
Management CEO Avijit Yadav to discuss the company’s retail real estate portfolio

and upcoming development pipeline.

AL KOUT AL KOUT
Kuwait Kuwait

360 MALL 360 MALL
Kuwait Kuwait

Luxury Mall to a Lifestyle Destination, incorporating the Rafa Nadal was the introduction of the first Gucci Kids store in the world and
Tennis Academy with its own Gym and clubhouse, the Arena; a in February of this year, the opening of the 360 Food Hall, the
5,000-capacity multi-purpose facility, the 300 key Grand Hyatt region’s first indigenously developed Food Hall with local Kuwaiti
five-star hotel, the headquarters and offices of the Kuwait Tennis concepts, which opened to a resounding success. We keep trying
Federation and additional retail and parking. All these components to ensure our productivity is high, and that our destinations remain
are interconnected under the banner of the Shaikh Jaber Al Abdullah innovative and attractive to inventive and creative local, regional and
Al Jaber Al Sabah International Tennis Complex. international brands.”
Yadav believes that the relationships the company has with Today social media is the Group’s main channel for communicating
its tenants, operators and partners are successful because they with our shoppers and stake holders. Instagram is the key app as
listen to each other. Whilst this may sound simple, having a healthy many Kuwaitis spend most of their time on this platform and many
communication channel is a pivotal part of the strong relationships even run their own businesses through it. Tamdeen Group projects
they have forged down the years. are constantly using social media to engage with customers and
The inspiration behind the company’s projects comes from the potential consumers and now have a team solely working on this.
vision of the Chairman, Mohammed Jassim Al-Marzouq who is Discussing the challenges that lie ahead for the real-estate part of
driven to build great places and give the best to Kuwait. “He believes the Tamdeen Group, Yadav feels the pandemic is still an important
that somebody must raise the bar and do things that offers the challenge to be navigated. “We are not sure how Covid-19 is going
community a better experience. We do compete with bigger malls to progress because it impacts the entire pipeline of vendors we
but when we speak about the special and new ideas and experiences work with and the quality of the people in the country, this is a major
we have brought to our projects, we are made proud and feel we challenge we face on a daily basis,” he explains.
have achieved something special here,” explains Yadav. “If we continue to build great locations and make sure that our
Looking ahead and to the prospect of additional concepts being upcoming schemes are grade-A locations, we feel convinced we will
added to their projects, Yadav says they are always on the lookout navigate the challenges this pandemic has presented and continue to
for additional retail concepts and an example of this is IKEA, who grow in the future,” Yadav concludes.
recently opened its first small format store in 360 Kuwait. Another www.tamdeenmalls.com
MARCH 2021 RETAIL & LEISURE INTERNATIONAL 25