Page 33 - March 2021

Whilst the company has grown exponentially in recent
years and now offers services across the spectrum, tailor-made
marketing campaigns are still a key part of what they deliver,
and Kate feels the success of these still comes down to really
understanding the end consumer, what their challenges are and
how you solve them. It is about how said campaign can cost-
effectively gain stand-out in what is often a crowded market
and gain a positive return on investment.
“We see ourselves as collaborative consultants in this process
– working closely with creative agencies and the client to guide
them on the optimal solution in terms of cost, ensuring that the
‘big idea’ can be safely realised,” explains Kate.
Today they are a truly global company; they deliver to over
80 countries on a daily basis and have colleagues from different
nationalities who speak ten languages. Whilst they have grown
in size and scale, they still maintain a local feel in everything they
do. They support global brands to execute campaigns across
the world ensuring that each market gets what is needed for
their audience.
“We are constantly improving our ways of working to
optimise resource efficiency and minimise waste. People think
that being ‘environmentally sound’ is expensive but it does not
have to cost the Earth, it just takes passion and commitment,”
states Kate.
As the interview reaches its conclusion, we asked both Steve
and Kate if they had any words of warning as businesses across
the world head into unchartered territory.
“People and companies need to be open-minded and retain
the courage to make decisions as we move into this new
world,” says Steve.
“Be brave, honest and fearless in reaching for your goals
and show empathy and kindness to those around you,”
Kate concludes.
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