Page 18 - May2021

Capturing The

Imagination

In 2004, Camilla Franks founded her eponymous label, CAMILLA, with a single

vision: to Colour the World. Starting in Sydney’s Bondi Beach, the luxury label has
grown its global footprint, diversified its range and amassed a cult-like following. We

sit down with CEO Jane McNally to discuss what’s next.

AMILLA designers let their imaginations run wild, creating UK, EU, South America, Canada, the Middle East and Asia. They also
signature prints that tell the stories of Camilla’s travels ship to fifty-nine international destinations through their website,
across the globe and through fantastical journeys of the delivering their global collection all across the world.
Cmind. They spread their attitude of love, acceptance and “Our vision remains to Colour the World. This means bringing joy,
the beauty of diversity, giving everybody a chance to wrap themselves a zest for life, and vibrant colours across the globe by expanding our
up in the colours of life. lifestyle categories and offering philanthropic support,” explains Jane
Today the company has 22 CAMILLA boutiques in Australia and McNally, CEO of CAMILLA. “Throughout the pandemic this hasn’t
a further two in the US in California and Miami. They also operate changed, but we have redefined the milestones for the next 12 months.
through 250 wholesale doors in prestigious retailers such as Harrods, We still want to open more boutiques in the US and elsewhere, but
Selfridges, Saks, as well as pure play partners such as Net-a-Porter, obviously not being able to travel has made this particularly challenging.
Matches, My Theresa and Farfetch. Accordingly, we are prioritising investment on further digital expansion
Their international market accounts for over half of their wholesale and improvement, and new product category development.”
sales, with the largest part of that being the Americas as well as the Before Covid-19, five new locations were launched in 2019 including

18 RETAIL & LEISURE INTERNATIONAL MAY 2021 Robina, Australia