Page 13 - May2021

middle east
middle east news inbrief

AdIdAS OpENS HIGH-TEcH

FLAGSHIp IN THE dUbAI mALL FILA OpENS FLAGSHIp STORE
FILA has opened its new futuristic flagship store
in Dubai Mall. The 158sq m store is located
Adidas has opened its first Middle East on the ground floor across the ice rink and
flagship, at The Dubai Mall. At 15 million caters a range of stylish clothing and footwear
square feet, it is the largest mall in the world for men, women and kids. The store features
based on total area. unique and eye-catching characteristics such as
The nearly 16,000sq ft Adidas is designed cutting-edge wall projection mapping.
to transcend the traditional shopping
experience, blurring the lines between the
physical and digital, improving consumer- cOFFEE bRANd WILL EXpANd
brand interaction and inspiring creativity via Emirati Coffee, the first Emirati home-grown
store activations. It features more than 60 specialty coffee roastery, is set to open its first
consumer-facing digital touchpoints, smart Saudi branch in Al Khobar, under the brand
fitting room mirrors and a custom lineup of name Knowhere in July. The company is also
in-store services. planning to open an outlet in Riyadh in 2022
The store is divided into separate areas called Emirati Coffee Roastery.
for women, men and children, and it also
has a dedicated DXB shop specifically for
Dubai-exclusive products. IRISH pUb TO LAUNcH IN UAE
Emerald Hospitality Group, the region’s newest
F&B operator, has unveiled that it is bringing
dESIGN INTERNATIONAL UNVEILS a brand-new concept to Dubai. Traditional
Irish venue McCafferty’s will open its doors in
SILIcON cENTRAL IN dUbAI 2021 at the newly opened Circle Mall, Jumeirah
Village Circle.

Silicon Central, designed by Design footprint, AI, and technology. With a total
International, recently opened its doors to of 81,500sq m GLA and 3,500 car park RObERTO’S REAdY TO GROW
the public of Dubai who will experience the spaces, Silicon Central includes 218 retail The popular Italian restaurant, which has
latest Lulu hypermarket, a new 9,000sq m shops and services, 50 restaurant outlets amassed a loyal following ever since it first
flagship store by Lulu Group. with dedicated home delivery services, opened in DIFC in 2012, has unveiled some
The project, already considered a new 12 cinema screens, 5,000sq m fitness and ambitious expansion plans. A new venue will
landmark in Dubai, represents a step co-working areas, and a 7,000sq m family open in Oman later this year and another will
forward in the now well-established entertainment centre. launch in 2022 in Oman.
collaboration between Design International During its latest months of construction,
and Line Investments & Property FZE, Silicon Central has been adapted to
the shopping mall division of Lulu Group integrate physical spaces with a digital mG AddS A KUWAIT FAcILITY
international, a world-renowned purveyor application, moving boundaries to deliver a Kuwait-based Adel Alghanim has opened a new
of an international business portfolio that fully integrated customer experience both MG showroom and service facility, which is the
ranges from hypermarket operations to inside and outside the mall premises. Davide biggest of its kind in the GCC. Investment in
shopping mall development. Padoa, CEO of Design International said: this new flagship facility is worth more than
Strategically positioned 12km from “Silicon Central is one of the first major $20M. The new 4,000sq m facility includes a
the city-centre and 15km from Dubai projects that boldly symbolizes the rebirth, showroom, service centre and spare parts
airport, Silicon Central is located at Dubai and the recovery to normal daily life, after centre, and is located in Al-Rai.
Silicon Oasis, the first eco sustainable the outbreak of the Covid-19 pandemic in
district in Dubai focused on low carbon one of the world’s most dynamic cities.”

develop...

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