Page 9 - May2021

international
inter national news inbrief

AMSTERDAM THE STYLE OUTLETS

EXPANDS PREMIUM BRAND MIX MALL OF SPLIT ADDS HUMANIC
Multi-brand store Humanic, operated by
company Leder & Schuh Group has launched
Amsterdam The Style Outlets, the first its new store within Mall of Split. The new
outlet centre in the Greater Amsterdam site is located on the upper ground floor and
area, recently expanded its exciting retail consists of 755.86sq m. Its assortment includes
mix with five new boutiques: Camicissima, a large variety of footwear for men, women,
Anne de Solène, O bag, Lindt and Name It. and children, as well as accessories.
The Dutch flagship centre, which opened
in November 2020 with some brands
debuting for the first time in the Dutch EXTRA SPORTS OPENS STORE
outlet market, features an exciting shopping Sporting goods retail chain Extra Sport offers
selection with over 100 stores and 19,000sq footwear, fashion, and equipment for a wide
m of GLA. range of professional and recreational sports
Top brands who are represented at the activities. With this new opening ins the Stadion
centre now includes adidas, Björn Borg, Shopping Center, its retail network consists of
Dstrezzed, Geox, GUESS, Karl Lagerfeld, over 30 stores across the Balkan region and
New Balance, Nike, O’Neil, Petrol Industries, operates a successful online shop.
PUMA, Salomon, Skechers, S. Oliver and
The Kooples. TACO BELL TO ADD NSW UNIT
Mexican food chain Taco Bell is expanding its
NESPRESSO TO LAUNCH NEW presence in New South Wales with a fifth store,
to be located at Green Square, Sydney. The
FLAGSHIP BOUTIQUE CONCEPT store will be launched within Crown Group’s
Infinity Square retail precinct in May and will
offer a dedicated delivery and pickup entrance.
Nespresso launches a new flagship boutique next five years, the new flagship boutique
designed to inspire and excite shoppers will bridge the gap between offline and
with the stories and artistry behind some of online retail, delivering artistic, innovative ADLV TO OPEN IN MELBOURNE
the finest coffees in the world. and in-person brand experiences, alongside Korean clothing brand Acmé de la Vie is
The striking flagship boutique in Vienna the highest standards in sustainable design. launching its first brick-and-mortar store in
includes several innovations, such as a The new concept will complement other Australia this month at QV Melbourne, ahead
Coffee Lab where customers can explore existing retail formats, catering to varying of a local online store. ADLV Co-Founders
the stories and expertise behind Nespresso customer needs and shopping preferences.
coffees as well as, for the first time in a “Our boutiques play a key role in Jinno and Jaemo Goo launched the streetwear
Nespresso boutique, learn about different engaging consumers in the Nespresso brand business in 2017, and opened its first store in
ways to prepare and enjoy coffee – through universe. Even in the current context we Korea’s Gangnam district.
a variety of brewing methods, including strongly believe in the relevance and power
those beyond the Nespresso system. of retail as a brand building channel, working
From summer 2021, the Vienna flagship in tandem with other channels such as BILLINI EXPANDS FOOTPRINT
will also introduce augmented reality (AR) e-commerce,” comments Jean-Christophe Women’s footwear brand Billini is expanding its
experiences and an immersive room will Jaunin, Global B2C Head at Nespresso. “Our reach in Victoria with the opening of two new
enable visitors to digitally interact face-to- new flagship boutique concept will bring an stores. Located in Melbourne Central Shopping
face with top chefs or engage with coffee elevated coffee experience to them, and Centre and Highpoint Shopping Centre, the
farmers taking part in the brand’s AAA combining sensorial excitement, excellent stores expand the brand’s existing portfolio to
Sustainable Quality™ Program. customer service and inspiring exchanges 18 stores across New South Wales, Queensland
Piloting initially in Austria, with intentions with our coffee specialists to deliver
to introduce the concept globally over the unexpected and personalised experiences.” and Victoria.

connect...

MAY 2021 RETAIL & LEISURE INTERNATIONAL 09