Page 8 - May2021

international
inter
national

PRIMARK LAUNCHES ITS THIRD STORE IN

ROTTERDAM, NETHERLANDS

The new 80,700sq ft store, based in Forum city centre,
brings Primark’s total number of stores in the Netherlands
to 21.
Store highlights include Primark’s new spring/summer
21 womenswear collections, featuring relaxed tailoring in
gelato-inspired tones, bold prints, vintage-inspired denim
and leisurewear in “candy-coloured” pastels. Menswear
essentials feature shirts, and easy-to-wear everyday
shorts and t-shirts.
Kevin Tulip, Director of Sales for Primark in the Benelux
region, explained the decision to open a third store in
Rotterdam: “We have a special connection to Rotterdam,
having opened our very first Dutch store here over a
decade ago. We have a loyal fan base in Rotterdam who
shop with us at our Alexandrium and Zuidplein stores,
and we are delighted to bring a new store to the area to
meet customer demand.”

FENDI HAS LAUNCHED SYDNEY’S FIRST FLAGSHIP STORE ON THE CORNER OF ELIZABETH STREET AND MARKET STREET, BRINGING A LUXURIOUS TOUCH OF
ITALY TO SYDNEY’S CITY LANDSCAPE. UPON ARRIVAL, VISITORS WILL BE GREETED BY DETAILS THAT REFLECT THE ATELIER’S DNA. THE SOOTHING COLOUR
SCHEME COMPLEMENTS THE PRODUCTS ON DISPLAY WITH APLOMB, AND THE STORE’S GROUND FLOOR PLAYS HOST TO DIAGONAL PATTERNS OF MULTI-
COLOURED MINK INSPIRED BY ASTUCCIO FUR. THE BOUTIQUE SPANS 255SQ M AND PLAYS HOST TO AN ARRAY OF FENDI’S MEN’S AND WOMEN’S COLLECTIONS.

LULULEMON TO LAUNCH SANAYI313 DESIGNS NEW

TWO-STOREY STORE SHOWROOM

Canadian activewear firm Lululemon is launching a new store on Sanayi313 Architects, the Istanbul based multi-disciplinary design
George Street, Sydney in July, which will cover two floors and offer studio, has completed work on its first showroom project for
585sq m of space. The store will be Lululemon’s first multi-level Melis Göral jewellery in Istanbul. Situated in the heart of Istanbul’s
store in the country, and will occupy the ground and first floor of vibrant Bebek district and overlooking the Bosphrous, the 150sq
Brookfield Place, Sydney. m space occupies an apartment in one of the oldest residential
“As the largest store in our Australia and New Zealand retail buildings in the area, with large windows and balcony along its
portfolio, Brookfield Place represents a new and exciting home for entire façade.
us to connect with our Sydney CBD community,” said Lululemon Working closely with Melis Göral, the brand’s eponymous
ANZ Managing Director Paul Tinkler. “Sydney has been an Founder and Creative Director, Sanayi313 Architects has
important and much-loved market for Lululemon for many years, conceived an evocative space in full harmony with the aesthetic
and our involvement in the Brookfield Properties development is an of the jewellery collections on display. The original architectural
incredible step forward for our business.” features of the historic landmark building, along with the space’s
Lululemon is one of several brands that have enjoyed a bump in double-height ceiling and large windows, naturally connecting
sales and are currently riding the casual-wear wave as a result of the the interior with the exterior, provided a catalyst for Sanayi313
change to how people lived and worked in the last year due to the Architects. The design concept is based on the idea of creating a
pandemic and its ongoing effects. welcoming salon.

08 RETAIL & LEISURE INTERNATIONAL MAY 2021