Page 28 - July 2021

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Swingers West End, London, UK

For a business that began life in a leaky warehouse in Shoreditch,
London, Swingers has come a long way in a short period of time.
Just days after the brand opened their first site across the pond
in Washington, D.C., RLI caught up with Co-Founder and Co-
CEO Matt Grech-Smith to discuss the brands expansion into the
US and how the business has grown since its inception in 2014.

CEOs and Co-Founders forward, for Swingers it has simply reaffirmed their key objectives.
Matt Grech-Smith and Jeremy The company exists to entertain and provide hospitality, and after
Simmonds launched Swingers as the last 12-15 months of people spending almost all their time at
a five-month pop-up to see if a venue combining the elements of home behind computer screens, there is a real sense of urgency
crazy golf, cocktails and street food could attract interest and be to get back out and start living life, enjoying experiences and
a success. It is safe to say, considering where the brand is today, it making memories.
definitely can. After building the business in the UK, the brand has now taken
“We currently have three trading locations; two of these are in the first steps on its international expansion journey by launching
London, one in the city right by The Gherkin and one in the West a 20,000sq ft space in a central location in Washington, D.C.
End by Oxford Circus,” explains Matt Grech-Smith, Co-Founder and that is surrounded by a mix of hospitality venues, offices and
Co-CEO. “Then we have just opened our third location, which is residential units.
our first in the US in Dupont Circle, Washington, D.C. and our next “It is an exciting space where you enter a ground floor bar and
location will be in Manhattan, New York City.” then go down a flight of stairs into a basement area that features two
For many businesses, the effects of Covid-19 have caused them to courses and four bars. The venue is stunning and the site features all
alter, re-evaluate or even completely change their strategy moving of the Swingers trademarks including a clubhouse, street food and

Swingers Dupont Circle, Washington D.C., USA
Retail & leisuRe inteRnational