Page 25 - July 2021

Novotown, Zhuhai, China
CoVeR stoRY -

“The vision was to create the cultural and commercial Heart of and future phases.
Hengqin. The solution was to design a master plan with a disposition Within Phase 2 there will also be the Novotown Clubhouse, the
that facilitates synergy between the different functions to encourage third anchor in this ground-breaking development. Taking its shape
a hybrid experience,” explains Lam, Design Director for the from that of a resting butterfly, the upcoming clubhouse is designed
Novotown scheme. to serve both local long-term residential members as well as catering
Implementing a unique design, the work done by Aedas allows for for short-term visitors.
seamless interaction and transition from activity to activity, whether “Novotown’s diverse offering is a catalyst to activate Hengqin
this is indoor/outdoor activities, eating/shopping or recreational/ Cultural District, catering to international and domestic visitors while
social. All the various needs of consumers are met within one creating the necessary infrastructure for a thriving local community,
flexible, multi-use space. becoming the commercial and cultural Heart of Hengqin.”
The two standout facilities of Phase 2 are Real Madrid World Moving forward, the company believes all the different offerings
and the automobile experience centre, the former is set to become that will be available at the Novotown scheme will ensure people’s
a state-of-the-art leisure & entertainment hub within a football engagement around the clock as they try to design and create with
experience centre setting. The design of this centre is inspired by the future in mind.
bio-dynamics and aerodynamics and the form and the curved motif “What we are designing and drawing right now are developments
of the building is designed to reflect the movement and trajectory of that will be built in a few years’ time. This was the idea behind
striking a football. Novotown, to design it with the future in mind for today’s consumer.
Meanwhile the automobile experience centre will be home to We will continue to explore new trends and consider designs for
motor sport-themed experiences and the design of the structure tomorrow and that is what we will continue to ask of ourselves each
is based on the motor sport racer’s perception of kinetic energy. and every day,” Lam concludes.
Within the centre, the main entrance is situated on the second
level and allows direct access to the elevated walkway that links to *Global Rli awards 2021 Finalist
adjacent pavilions, offices, dormitories, retail and hotel in the existing www.aedas.com
JulY 2021 Retail & leisuRe inteRnational 25