Page 20 - July 2021

Creating Unique
C r eating U nique

Stories
S tories

ivense presents unique products to create designers and experiencing the products first-hand.
beautiful homes through its interior design “After observing these two behaviours, we believe our business
service and a well-curated product selection that model of combining offline and online is the most effective way
is inspirational, innovative and professional all forward and we have to scale quickly. This has led us to update
at once. Key drivers behind the brand’s success our plans regarding growth and to have a faster pace of execution,”
Vare; a good business model, a great team and explains Vivense Founder Kemal Erol. “We were originally an
fast execution. e-commerce business and during this time of adversity we have again
They offer products from selected manufacturers and manage refocused our efforts on our digital platform. Away from the digital
things every step of the way, from picking the products from the platform, we are working on improving our product selection and
manufacturers site all the way through to delivery and after sales have added 44 showrooms to our network in the last year alone,
service with over 110,000sq m warehouses across Turkey and UK. including our first outside of Turkey.”
Today the business operates both online and offline, and its The first store outside of Turkey was launched on Borough High
current offline portfolio consists of 82 stores in Turkey and one in Street in London just before the winter lockdown in the UK in
the UK, with four more UK sites in the pipeline and due to open by November last year. A second is due to launch in Richmond later
the end of the year. this year, with Court Road and Wembley potential locations for the
The onset of Covid-19 across the world saw the company’s online third and fourth sites.
sales increase dramatically, particularly in the homeware section. Operating in Turkey since 2013 and with over 150 interior
While this took place during lockdowns, since then the company designers helping customers curate products for their home from
have observed that physical retail is picking up and people are once over 80 points of sale, they believed that the globally renowned
again enjoying buying in their stores and interacting with interior retail city of London was the right place to begin Vivense’s global

20 RETAIL & LEISURE INTERNATIONAL JULy 2021