Page 56 - July 2021

6b . R L I I n t e R n A t I o n A L o u t L e t c e n t R e – R e n o v A t I o n
6b. RLI InteRnAtIonAL outLet centRe – RenovAtIon

t h e b o u L e v A R d : o u t L e t
the bouLevARd: outLet
s h o P P I n g , b A n b R I d g e , n o R t h e R n
shoPPIng, bAnbRIdge, noRtheRn
I R e L A n d
IReLAnd
Housing more than 50 globally recognised designer retail brands
including Joules, Dune London, Molton Brown, Crew Clothing, Kurt
Geiger, Nike, GUESS, Timberland, Jack Wills, an Omniplex cinema
and strong food & beverage offering, The Boulevard is Northern
Ireland’s only premier outlet shopping destination. Situated close
to the Republic of Ireland border, it now benefits from shopper
footfall from Northern Irish capital, Belfast and one of Europe’s
most exciting and affluent cities, Dublin, following significant
investment in renovating the scheme and subsequent marketing to
increase brand awareness and affinity. Part of Outlet Park, on the
main road connecting Belfast and Dublin, The Boulevard’s already
strong roster of retail brands will soon be bolstered by the arrival
of a 3,000sq m M&S Simply Food, a 4,518sq m The Range as well
as a Park’N’Ride facility for the eagerly anticipated HBO Game
of Thrones Studio Tour and visitor attraction. A world first, it is
expected to bring more than 650,000 international tourists to The
Boulevard per annum when it opens later this year. Environmental
impact is at the forefront of the scheme’s strategic planning,
including LED conversion, 100% waste recycled (none to landfill),
energy sources from renewable energy companies, and investment
in sustainable landscaping to encourage bees and other engaged
species.

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Owned by NEINVER and Nuveen Real Estate, Vicolungo The
Style Outlets is located about 30 minutes west of the Italian capital
of Milan and welcomes approximately four million visitors a year.
Opened in July 2004, it was extended in size on two occasions which
shows the growing success of the centre, bringing the number of
shops up to 150 across 34,200sq m of retail space. The Italian
outlet centre is owned by the joint venture between NEINVER
and Nuveen Real Estate and operated by NEINVER. In 2020 the
restyling of the outlet was completed to provide visitors with the
best shopping experience and create a fresher place for retailers
international architecture studio Chapman Taylor was in charge
of the renovation, which included the main square, the installation
of illuminated curvilinear canopies that incorporate mirrored and
satin aluminium panels on the shelters above the promenades and
the street furniture among other items. The goal was to make the
spaces more airy and brighter, upgrading the finishing materials
with a special focus on landscaping and resting areas and helping to
accentuate the fluidity of the experience.
56 Retail & leisuRe inteRnational JulY 2021