Page 60 - July 2021

8 . R L I g L o b A L R e t A I L e R
8. RLI gLobAL RetAILeR

A w w g
Awwg
Their five priorities continue to be the same: consumer brands,
product obsession, distribution, digitalization and people. The global
pandemic didn’t change these priorities, but it did mean the company
readapted them because of it. They needed to make a shift. They
adapted their priorities to fit the new consumer needs and concerns
and they thought, not only about what they need today, but also
tomorrow. The entire business has changed and their new focus
is now not only consumer-centric, but human-centric, across the
board.

b A R A k A R e t A I L g R o u P
bARAkA RetAIL gRouP
The company launched in 1979 as a wholesale business that
focused on optics within their nation. Today, they are proud to be
operating in an array of different industries: optics, fashion, F&B and
construction. They have expanded their presence within the Middle
East, with over 15 brands retailed across 70 stores in Egypt and the
GCC. With a clear vision ahead, they are geared to pursue a set of
clear objectives, expand their retail offering to cater to an increasing
customer base and to move forward with successful regional market
expansion.

d u b A I d u t y F R e e
dubAI duty FRee
Dubai Duty Free marked its 37th anniversary in December 2020
and recorded an annual sale of US$697M. Despite the challenges of
last year and this, Dubai Duty Free has continued to move forward and
to achieve numerous goals. The company has continued to enhance
and develop its online presence and last year they launch their Home
Delivery service as well as launching an e-mail campaign for Dubai
Duty Free Millennium Millionaire and Finest Surprise promotions,
targeting around 300,000 global customers on its database.

u . s . P o L o A s s n .
u.s. PoLo Assn.
U.S. Polo Assn. isn’t just a brand–it’s an experience. When you
purchase U.S. Polo Assn., you own a piece of the sport of polo.
They are the only brand that is officially part of the United States
Polo Association (USPA), established in 1890, one of the oldest sport
governing bodies in the US. This is a proud and unique distinction
that connects their illustrious past with their bright future.

60 Retail & leisuRe inteRnational JulY 2021