Page 11 - November 2021

americas news inbrief

TARGET AND THE LEGO GROUP STUDIO 3B BRAND UNVEILED
EXPAND PARTNERSHIP Bed Bath & Beyond has launched its seventh
owned brand of the year. The retailer has
unveiled Studio 3B, a private brand inspired
Target Corporation has announced its by modern design. The “affordably-priced”
limited-edition collection with the LEGO collection, which includes home décor, bedding,
Group, featuring a lifestyle assortment that bath and accent furniture, is available in stores
goes well beyond the company’s inconic and online.
brick, with joyful, colourful items across
home goods, pets, toys and gifts, as well as
apparel and accessories for the entire family. SCHEME SETS OPENING DATE
Building on Target’s long-standing The Dayton’s Project has announced an opening
partnership with the LEGO Group and date for its inaugural maker’s market and The
reflecting the companies’s shared values of Departments at Dayton’s will open to the public
inclusivity, optimism and joy, the curated on 18 November, after undergoing a $350M
collection of everyday and creatively redevelopment. Notable vendors include Pigs
unexpected items offers something for Eye, Junita’s Jar, Onyx Cool and Zelba + Mary.
everyone, just in time for the holidays.
The collection includes nearly 300 items
and the LEGO Collection x Target will be
available beginning early December on VUORI TO ADD OVER 100 UNITS
Target.com and in all Target stores. The activewear brand has big plans for expansion
on the heels of receiving one of the largest
PEPPA PIG THEME PARK SETS investments in recent times for a private fashion
OPENING DATE FOR FEBRUARY 2022 company. They have plans to double down on
retail expansion in the US, with more than 100
store openings slated for the next five years.
The grand opening of the world’s first which include free parking and discounts
Peppa Pig Theme Park has been set for on additional admission tickets for a year,
24 February 2022, with day tickets, annual starting on 24 February. Inclusive annual
passes and vacation packages now on sale. passes will grant admission to Legoland BURGERFI SIGNS AGREEMENT
Located adjacent to Legoland Florida Theme Park and Legoland Water Park, and The 120-store chain has made an agreement
Resort, Peppa Pig Theme Park will be home vacation packages include a stay at Legoland to purchase Anthony’s Coal Fired Pizza &
to six rides, six themed playscapes, a water Hotel, Legoland Pirate Island Hotel or Wings and direct a joint expansion of the two
play area and more oinktastic experiences Legoland Beach Retreat. Vacation packages chains focused on the eastern half of the US.
for ‘little piggies’. also include tickets to Peppa Pig Theme The $161.3M was made with L Catterton and
Families can purchase single-day and two- Park, Legoland Theme Park and Legoland L Catterton will now hold a seat on the board.
day tickets to Peppa Pig Theme Park, with Water Park, as well as complimentary
discounted single-day tickets selling online parking and breakfast.
for $30.99. These cost $34.99 if purchased The latest Peppa Pig attraction from WINDSOR FASHIONS TO GROW
on the date of arrival. Admission to Peppa Merlin Entertainments was created with Windsor Fashions is accelerating its store
Pig Theme Park can also be bundled with preschoolers in mind. Rides include Daddy expansion. The Southern California-based
tickets to Legoland Florida as a two-park, Pig’s Roller Coaster, designed to be the first young women’s apparel and accessories retailer
two-day ticket. This starts at $134.99 when coaster experience for kids. said it plans to open an additional 28 retail
purchased online and $149.99 if bought on Merlin Entertainments has an exclusive stores by the end of 2021, bringing its total
the day. multi-territory licensing agreement with store footprint to 294 stores. They expect to
Additionally, a limited number of annual Hasbro to develop and operate Peppa Pig open approximately 35 new stores in 2022.
passes are available for $74.99 plus tax, attractions, aimed at the preschool market.
PUTTSHACK TO
EXPAND IN US

An entertainment experience that combines
tech-infused mini-golf with food and drink and
whose creators include the Co-Founders of
Topgolf is set to open its second US location.
Puttshack will debut at Oakbrook Center,
Oak Brook, Illinois this month. The more than
25,000sq ft space will feature four customer-
made, tech-driven “highly competitive” mini-golf
courses. The format also includes a “globally-
inspired” dining menu and bar, with an upscale
nightclub vibe. Puttshack opened their first US
site in April at The Interlock in Atlanta.

NOVEMBER 2021 RETAIL & LEISURE INTERNATIONAL 11