Page 14 - November 2021

asia

LOUIS VUITTON OPENS LARGEST STORE IN
PHILIPPINES AT AYALA MALLS MAKATI

The brand has announced the opening of its latest
store in the newest luxury wing of Ayala Malls Makati,
Greenbelt 3.
Exploring a beautiful journey surrounded by the
country’s rich and colourful cultural heritage within
its 665sq m space, its opening marks Louis Vuitton’s
biggest store in the Philippines and for the first time in
the country it houses the complete selection for men.
Inspired by Louis Vuitton’s Spirit of Travel and
intertwined with local elements, the store has special
features that are unique to a traditional Filipino home.
Louis Vuitton has collaborated with Filipino
designers and sisters Stephanie Kienle Gonzalez and
Jessica Kienle Maxwell of Philux. The design inspiration
for the Greenbelt 3 store is the woven heritage of the
country spread across its 7,107 islands - each thread
a metaphor of the Philippines’ intrinsically diverse
history, culture, and aspirations.

THE FOSUN FASHION USJ TEAMS UP WITH THE
GROUP REBRANDS POKÉMON COMPANY

Fosun Fashion Group, the global luxury fashion group, announced its Universal Studios Japan (USJ) and the Pokémon Company are
rebranding to “Lanvin Group”. Lanvin, founded in 1889, is the oldest collaborating to develop innovative and interactive Pokémon-
operating French luxury couture fashion house, recognised globally theme attractions for the theme park in Osaka. Universal Studios
for its iconic heritage and timeless designs. The rebranding to Lanvin Japan’s Pokémon offerings will feature innovative technology,
Group exemplifies the group’s clear vision to build a global portfolio fusing virtual worlds with real life to provide groundbreaking
of iconic luxury fashion brands as it embarks on a new phase of entertainment as early as 2022.
growth both globally and in China. The new Lanvin Group branding “Pokémon is beloved by fans around the world,” said J.L.
and a new website will be unveiled in the coming months. Bonnier, president and CEO of USJ. “We are honoured to have
Lanvin Group was established by Fosun International Limited in a long-term partnership with the Pokémon Company while
2017 to capitalise on the growing global demand for luxury fashion, developing groundbreaking Pokémon entertainment at Universal
particularly in the China market. Fosun has created multiple market- Studios Japan for both Pokémon fans and our guests.”
leading consumer companies, such as Fosun Tourism Group, Fosun Pokémon launched in Japan in 1996 and has grown into one of
Pharma and Yuyuan Tourist Mart. the world’s biggest entertainment properties.

14 RETAIL & LEISURE INTERNATIONAL NOVEMBER 2021