Page 21 - November 2021

Anthropologie, Dubai Mall, Urban Outfitters,Yas Mall,
Dubai, UAE Abu Dhabi, UAE

Eataly, Dubai Mall,
Dubai, UAE
Virgin Megastore, Yas Mall,
Abu Dhabi, UAE

experience where their customers can enjoy a fully integrated shopping experience.
“All of our brands are online with a mix of desktop, mobile and app experiences that integrate with their stores, enabling a seamless
experience for click-and-collect or receipts for store orders delivered into online accounts which is great for sustainability but also great for
customers who lose their receipts, this is just one example of the phygital experiences that we are working on,” explains Daher.
In recent years the Group’s customer communication has also evolved, enabling them to offer a far more seamless and immersive
communication experience with their customers. They no longer target online and physical customers as disparate groups, they have now
consolidated their data into a single view of the customer, which means they can talk to their customers via digital platforms including
WhatsApp and APP Push’s with bespoke and personalised messaging based on their profile.
As we near the end of our time with Daher, we asked him why he felt customers remain loyal to the Azadea Group and what sets the
company apart from its peers in the industry?
“Customer loyalty is earnt by being true to the customer and we reward loyalty by offering the most innovative fashion products week
after week. As for our key differentiator, this is our people as they are able to evolve the customer’s journey throughout our touch points,”
he explains.
“We strive to provide our people and customers with an exciting and entertaining way of life and moving forward we will continue to have
a relentless focus on customer experience.”

PAUL, The Galleria Al Maryah Island
Mall, Abu Dhabi, UAE
NOVEMBER 2021 RETAIL & LEISURE INTERNATIONAL