Page 22 - November 2021
P. 22

Inspiration is





        Key to Creativity








                                                           The celebrated hotel brand and management
                                                           company Dream Hotel Group has a rich, 35-
      Dream Midtown, New York, US
                                                           year history of managing properties in some
                                                           of the world’s most highly competitive hotel
                                                           environments. RLI speaks with CEO Jay Stein
                                                           about how the company has maintained its
                                                           position during a turbulent 18 months and
                                                           what the future holds.

                                                                                     ith Dream Hotels, The Chatwal,
                                                                                     Unscripted  Hotels  and  new By
                                                                                     Dream  Hotel Group brands
                                                                         Wunder             its  umbrella,  New
                                                                       York-based  Dream Hotel Group is dedicated
                                                                       to offering travellers an authentic connection
                                                                       to  their chosen destination  through  a  truly
                                                                       original approach.
                                                                         The company encompasses  three business
                                                                       lines: Proprietary  Brands,  Hotel  Management  and
                                                                       Dining & Nightlife, and  they are committed  to the
                                                                       philosophy  that  forward  thinking  design,  service
                                                                       and  guest  experience should  be  available  across
                                                                        market segments.
                                                                         When discussing  the last  18 months  with Jay, he
                                                                       explains  that  ‘challenging’ is  certainly one  way  of
                                                                       describing  the  pandemic  and  everything  associated
                                                                       with it. “It has been not only challenging, but in some
                                                                       cases  devastating, to have so many of our hotels
                                                                       temporarily closed for over 12 months. On the flip
                                                                       side, however, markets do vary, and in a couple of
                                                                       instances, we have actually seen some  hotels have
                                                                       their best year ever.”
                                                                         At a time when many companies had to slow down
                                                                       or stop their expansion strategies completely, Stein
                                                                       says there has been absolutely no slowdown in growth
                                                                       to date, and there will be no changes to the plans for
                                                                       how to grow the company.
                                                                         In terms of recent openings, the company celebrated
                                                                       the  opening  of  the  $370M,  32-storey,  238-room
                                                                       Margaritaville  Resort  Times Square in New York
                                                                       back in July. Dream Hotel Group is the management
                                                                       company for the hotel.
                                                                         In addition, Dream Hotel Group reopened three of
                                                                       its iconic lifestyle hotels in New York City this spring,
                                                                       bringing the brand’s  award-winning hospitality back
                                                                       to the Big Apple. Dream Midtown reopened in New
                                                                       York’s glittering Theater District on 14 May, followed
                                                                       by Dream Downtown the famed Meatpacking District
                                                                       on 26 May. The Time New York by Dream Hotel
                                                                       Group  also  reopened  its  doors  in June, ahead  of
                                                                       Broadway’s  return in September. The company’s
                                                                       only five-star luxury hotel, The Chatwal New York, is
                                                                       expected to reopen its doors on 1 November.
                                                                         Looking  ahead,  there  are  five  new  hotels  in  the
                                                                       pipeline,  with  all  five on course to  open within  the
            Retail & leisuRe inteRnational seP/oCt 2021
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