Page 30 - December 2021 / January 2022

Milan Store
TECHNOLOGY PROFILE - WISHIBAM

C ustomer Centric
Customer Centric

olutions
Solutions
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Wishibam is the European leader in omnicommerce. They developed a retail-
up technology enabling shopping centers, city centers, and major brands to
provide their customers with an omnichannel experience based on their physical
commerce. In this interview, RLI sits down with company CEO Charlotte
Journo-Baur to learn more about the business, what it offers, its clients and what
makes them stand out.
Wishibam, a French company founded in 2015, believes in a world where e-commerce and retail are
not seen as competitors, but as two complementary halves. They do not wish to see a world where stores
no longer exist in cities and malls are turned into warehouses. Instead, their mission is to use innovative systems
and technologies to help major players develop profitable growth built on their customers’ behaviors.
Wishibam platform is made up of different fully-customizable modules to answer their clients’ specific needs: Wishibam front, Wishibam
omnichannel marketplace, and Wishibam omnichannel OMS.
Wishibam’s goal is to help companies adapt to the new revolution of retail where bridging the gap between online and physical experiences
is no longer optional.
Their technology enables their clients to integrate new services such as e-commerce and logistics based on real-time inventory to their
business model. Wishibam replaces existing costs allocated to services that no longer fit customers post-covid-19 expectations.
Their core module, Wishibam Omnichannel Hub, in which they invested €8M, makes Wishibam the only player in the industry able
to integrate with a multitude of information services. They already integrated with almost 2000 brands such as Nike, Galeries Lafayette,
Converse, Jennyfer or Sandro without needing any specific IT development.
When integrated, Wishibam receives all product information in real-time (stocks, price, product content, etc.) enabling shopping centers

30 RETAIL & LEISURE INTERNATIONAL DECEMBER / JANUARY 2021