Page 51 - February 2022

thread a metaphor of the Philippines’
intrinsically diverse history, culture, and
aspirations. The store is a destination
in itself as guests are welcomed into
a breezy tropical cabana, with the
House’s codes subtly integrated into
the glass panels surrounding the store.
Last year saw the dawn of a new era
at Swarovski as it debuted an entirely
revamped brand identity that bridges
the past and the future. Coined by
creative director Giovanna Engelbert,
the Swarovski Wonderlab is described
as a place where science and magic
meet, and extra and elegance collide.
Charging ahead with the fresh
viewpoint, Swarovski has opened the
doors to its first Instant Wonder store
in Milan’s Galleria. The retail space
designed in partnership with Villa
Eugenie boasts a decor that reflects
the brand’s upcoming campaign
FLANNELS, Hertfordshire and novel visual vocabulary. Here,
Shopfitter: Frasers Group vibrant colours and textures, metallic
sculptures, and innovative materials
Google’s line-up of devices and services — from the pixel phones and are brought into play and juxtaposed
nest products to Fitbit wearables and Pixelbooks. To make the opening against a full spectrum of crystal lifestyle pieces—loose components,
even more grandiose, the tech giant even achieved with this store LEED jewellery, watches, figurines, and accessories—signalling an even brighter
platinum, the highest sustainability certification in design and construction. tomorrow for the brand.
Visitors are welcomed by physical and digital products that line the store’s The waters of the Kapruner Ache rush past behind the building, and
windows. Once inside, a light-filled space hosts a 17ft tall circular glass the Kitzsteinhorn and Schmittenhöhe peaks are just close by. Following its
structure called the google imagination space. Here customers can renovation and extension, the 1 October 2021 saw the opening of the
interact with screens and learn more about the company’s products and flagship store of Bründl Sports in Kaprun, which presents itself as an ultra-
technologies. For those who are not sure where to start, an expert store modern architectural icon against the backdrop of the Salzburg mountains.
team is available to answer questions, offer repairs and troubleshoot Everything is in harmony with nature, and sustainability is anchored at
issues on the spot. the very heart of the DNA of the lifestyle store. The shopfitting and
Hermès has reopened the doors of the newly renovated store in digital solutions were implemented by umdasch The Store Makers in line
Pacific Place mall, Hong Kong. A cherished location for the house since it with a concept developed by the regular architects blocher partners. The
opened in 1991. Spanning 325sq m, the new, contemporary vision for this sales area was doubled to 2,500sq m and the sophisticated store concept
store portrays the unique dynamic between Hong Kong’s urban landscape culminates on the top floor in a lounge and bistro area with a large roof
and its verdant natural surroundings. Awash with light and recast in a terrace and a glass panorama footbridge at a height of 20 metres.
warm, welcoming colour palette, the new store boasts a spacious layout Tiffany&Co. has opened a new store in Barcelona on the prestigious
where one can discover the sixteen métiers of the house and the spirit Passeo de Gracia. It is actually a relocation on the same high-street,
of savoir-faire and innovation at the heart of Hermès. Transformed by the new space being larger and reflecting the most recent retail design
the Parisian architecture agency RDAI, the floorplan is guided by the concept of the brand. The jeweller has started unveiling locations that
curved forms of the space and follows
a fluid, open layout that encourages
the eye to travel from one side of the
store to the other. Dedicated men
and women’s universes are placed at
opposite ends of the store, while the
silk collections, fashion accessories,
equestrian, and perfume and beauty
métiers flow out from the central
store entrance.
Louis Vuitton has announced the
opening of its latest store in the
newest luxury wing of Ayala Malls
Makati, Greenbelt 3. Inspired by
Louis Vuitton’s Spirit of Travel and
intertwined with local elements, the
store has special features that are
unique to a traditional Filipino home.
The luxury fashion house collaborated
with Filipino designers and sisters
Stephanie Kienle Gonzalez and Jessica
Kienle Maxwell of Philux. The design
inspiration for the Greenbelt 3 store
is the woven heritage of the country Bründl Sports, Kaprun, Austria
spread across its 7,107 islands - each Shopfitter: umdasch The Store Makers

FEBRUARY 2022 RETAIL & LEISURE INTERNATIONAL 51