Page 53 - February 2022

Apple, Tower Theatre,
Los Angeles, US
Designer: Apple

machines, alongside augmented reality (AR) experiences. AR gives retail to introduce customers to a futuristic shopping journey. This will be
consumers the opportunity to immerse themselves in the stories, heritage created through five of Cisco’s core technology features: Digital Display
and expertise behind Nespresso coffees and understand how capsules Canvas, Lift & Learn, Magic Mirror, Beauty Mirror, and Store Analytics.
are recycled, giving waste a second life. UAE-based Gargash Group and Mercedes-AMG last year announced
Mall of the Emirates, owned and operated by Majid Al Futtaim, has the opening of the world’s first standalone AMG Store in Dubai. The
collaborated with Cisco, a worldwide leader in IT and digital transformation ‘hybrid retail’ concept store located in City Walk sets a new benchmark for
to bring customers an immersive, digitalised, and personalised shopping the AMG brand experience in Dubai as it seeks to create a unique lifestyle
experience that introduces a sense of inclusive belonging through the launch experience in one of Dubai’s most exciting urban precincts. It features a
of the “Store of the Future”. This store not only creates a more compelling showroom, boutique, and F&B where enthusiasts can test drive a broad
and enjoyable shopping experience but also a simplified one. The first range of the latest top-end Mercedes-AMG models, purchase an exclusive
retailer to take over the cutting-edge space is THAT Concept Store, Majid selection of high-quality lifestyle accessories, and enjoy its signature F&B
Al Futtaim’s home-grown and luxury destination. For the first time ever in offering including the premier AMG Kaffeehaus. The architecture of the
the region, customers and visitors in Dubai will get the exclusive chance to newly launched AMG Store extends beyond the familiar and established
interact with the unique, fully digital, and physical concept store. The store design features of the AMG Brand Centres by introducing a series of
will elevate the traditional shopping experience by incorporating digital individual elements that emphasise the unique character of the format.

FEBRUARY 2022 RETAIL & LEISURE INTERNATIONAL 53