Page 19 - March #170

These programs had been building fresh traction for the brand and created diamond jewellery which has recently launched in the UK
they had committed multiple investments in Q4 of 2019, but then aiming to make diamond jewellery a ordable for a broader clientele.
came the beginnings of the noise from Wuhan about the virus. Faced In recent years the company has refocused its e orts across its social
with a choice, Lacik proceeded to move forward with these plans media platforms and e-commerce o er. Even with its incredible store
rather than shut up shop and wait it out, a decision which has been portfolio, e-commerce is still the largest outlet in terms of tra c in any
vindicated in the time since as the brand continues to grow and evolve given country, so the brand has invested in promoting and highlighting
with the times. this area of the business.
Per square metre of store space, Pandora is one of, if not the When it comes to the growing area in retail of sustainability, Pandora
most profitable retailers in the world and their store portfolio has was actually ahead of the curve in this respect according to Lacik. “The
traditionally consisted of small, box-shaped shops of around 60sq m founder of the business was already thinking about the sustainability
that are accentuated with glass and chrome. before it became such a prominent factor. If you take a look at our
Recently they have introduced a new store concept called Evoke, manufacturing site in Thailand, it is the only LEED-certified plant in
which is in its testing phase, and has been created to make shopping Asia where 100 per cent of their waste is reused, recycled or sold onto
more intuitive for customers and improve the speed of service, people who can use it.”
allowing customers to seamlessly explore, find and try on products. The retailer stands out from the crowd because of its singular brand
To date, three of these new stores have opened, one in London, UK, proposition and because of its nature of co-creation. Jewellery from
one in Milan, Italy and the final one in Guangzhou, China. Pandora o ers people the opportunity to design and create a bracelet,
“The idea behind these new stores is that they retain the high working together with in-store sta , which is unique, personalised and
productivity of the previous stores whilst highlighting some aspects of meaningful to them through their selection of over 1,000 di erent
omni-channel retailing and connecting the digital and the physical as charms.
well as expand the way we merchandise and highlight the rest of our “It is a product that people cannot put a price on because it reflects
o er as much as the Pandora Moments collection,” says Lacik. the individual and is important to them. We feel this is the purpose of
Two new concepts that add to the o er outside of the Moments our company, to give a voice to people’s loves and o er them a chance
selection are the Pandora ME collection, which is targeted more to represent this on their wrists,” Lacik concludes.
towards Gen Z’s in its design, and the Brilliance collection of lab-

Bullring, Birmingham, UK
Westfield Mall of the Netherlands
Leidschendam, Netherlands

Champs Elysées, Paris, France