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accounts but they are then also able to tell their own brand story via
e-commerce, brick-and-mortar stores and social media, which maintains
customer loyalty.
When discussing the key drivers behind the success the company has
enjoyed, Oscar says that he and his father have provided great visionary
leadership coupled with an entrepreneurial spirit. As a private company,
they have a distinct company culture that implores family values.
“Being immersed in all aspects of the organisation and always seeking
new niche business opportunities have enabled the company to flourish.
Our determination and perseverance have been key to the company’s
success,” comments Feldenkreis.
One of the e ects of the pandemic is that it has altered people’s mind-
set and their perception of their working lifestyle, and the company
believes it is critical to hire the right associates that will lead them to
future growth and prosperity.
“We will measure our success moving forward by the positive impact
we have on our associates’ lives, our environment, and the communities
in which we work and live,” concludes Feldenkreis.

Nike Swim

Earlham Street, London, UK
brands and predicated on the brand DNA and customer, PEI develops
an annual digital marketing strategy, including social media, amplification
and video content.
They have a digital innovation team and are always exploring new
marketing avenues. They recently created an Original Penguin NFT. It
featured six di erent iterations of the penguin and it garnered over one
million impressions in just two weeks and over two hundred and forty
million press placements. Oscar explains that this was a really e ective
PR campaign and a step into the fashion world’s emerging technology
delivering a relevant brand experience to Generation Z.
“We are currently developing a task force that is focused on future
technologies and the Metaverse. We are creating strategic partnerships
with various American universities that specialise in digital innovation to
allow for PEI to be leaders.”
Each of their brands has a di erent target audience and they tailor
the product design and attributes. Product will always reign supreme,
and the business prides themselves in o ering trend-right fashion
and value. The product is available to customers through wholesale

Panama

FEBRUARY 2022 RETAIL & LEISURE INTERNATIONAL 27