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Bath, UK

Guildford, UK

recent times and all of the boutiques are inspiring spaces that connect and because it allows their customers to talk about the brand and build
customers to the brand, its people and the local communities. brand communities.
They have invested in some beautiful new locations, relocating in Kings “Sustainability is another aspect that I think is pivotally important and
Road, Bath, Winchester Leeds and Beverley, whilst refreshing sites in I believe transparency and conducting operations with integrity is key,”
Guildford, Battersea, Marlborough and Kensington and their only outlet Butterwick says.
at Cheshire Oaks which opened just a few weeks ago. On a day-to-day basis Jigsaw operates with sustainability mind in the
Internationally, Jigsaw work with Arnotts through a store in Dublin and way they procure their product, the way they source fabrics, the way
they are also international through Next. But looking forward, the brand that manufacturers dispose of water and how all their factories work to
would like to once again be in markets it was previously, such as the industry standards.
US, Northern Europe and Australia. Additional markets that interest the “It is a moving topic for all of us really and sustainability is very much
company are areas like the Nordics, parts of Asia and the Middle East one of our key levers and a principle when we’re considering any new
but this is further down the path once they have built a solid footprint of business, new products, new boutiques, logistics or operations.”
international boutiques. Despite already being a 50-year old name, the last couple of years have
The aforementioned three-year plan for Jigsaw has four pillars to it that given Jigsaw a chance to once again remind people what the brand stands
focus on product, digital, stores and international presence. “The pandemic for and why it stands out from the competition. It is a concept that has
placed us in unprecedented times and many companies, including ourselves never veered away from quality, from craftsmanship and from bringing
were fighting for survival. But what it also did was allow us to step back and architectural, artisan and artistic elements into everything they do.
think about where we were and where we wanted to be, and we used the “We offer style and quality, we don’t offer fashion and the truth is that
crisis opportunity to change, fix things and evolve the business, putting the we will always be open and transparent with our customers about our
building blocks in place to then go ahead and execute this three-year plan quality or the way we procure items,” explains Beth.
and grow the company,” Butterwick highlights. With their fantastic strategy implemented, the coming years will all be
When discussing social media, Beth explains that all social media about the execution and the acceleration of what has been put in place
interactions, regardless of whether it is paid social or organic social, in recent months.
gives brands a fantastic platform in which to talk to the world, your “While there may be significant headwinds to come, if we can just
customers and that you can empower them to be a part of Jigsaw. She execute our three-year business plan, it is a fantastic opportunity for
goes on to say that it is all about connections and that the role of social Jigsaw to take the market by storm and be a global brand once again,”
media is very important in terms of how you communicate to people concludes Butterwick.

London, UK