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Gentle Monster Haus
Seoul, South Korea & Shanghai, China

Anya Hindmarch Village House of Schwarzkopf, Berlin,
London, UK Germany

4. Censuum, Copenhagen, Denmark 2. Gucci Circolo Pop Up, London, UK
Whilst the pandemic has accelerated the demise of mid-market Pop ups have been a defining feature of pandemic retail, with luxury
legacy department stores, a new breed of mission-driven retailers is brands building immersive experiences that even change multiple times
emerging from the ashes, offering new shopping spaces, underpinned during their temporary existence. Gucci has been a trailblazer, with a host
by expert curation and unique creativity. Censuum bills itself as the of experimental brand activations and collaborations, from its North
‘department store of the future’, which champions and plays host to Face tie up, to this wonderful pop up house in London’s Shoreditch. Gucci
socially responsible brands across food, fashion and home. These are Circolo launched last Autumn in the iconic David Adjaye building and
new to market and looking to break into retail. The brainchild of Danish transformed three times during its three month residency. They repainted
entrepreneurs Dion Guldbjerg and Dennis Eriksen, they now have two the entire facade and redesigned the interior for each theme. First
brand new Censuum stores in the Copenhagen area, which combine opening to celebrate Gucci 100, the space featured a bookstore; music
immaculate industrial Danish design, with lovely creative merchandising listening room and roof terrace bar, it reopened featuring the Balenciaga
and interactive product storytelling. Every brand featured has to be Hacker collaboration. The final iteration, in December, was ‘Collective
socially responsible, moving beyond environmental sustainability to Processes’ a multi-media exhibition of Black Women Artists, curated by
wider ethical issues. Ronan Mckenzie.

3. Anya Hindmarch Village, London, UK 1. Samaritaine, Paris, France
The Anya Hindmarch Village is a new kind of playfully creative After 16 years, Paris’ most iconic department store Samaritaine has
brand experience that brings a hybrid department store/shopping finally reopened after an eye watering €1bn renovation by DFS, the
mall approach to an open air street corner in London’s Belgravia. travel arm of LVMH group. Undertaken by a team of star architects
Anya’s original bespoke store, which offers custom crafted bags and designers, this mixed use experience combines a luxury hotel, with
and accessories, has been joined by four brand new shopfronts 20,000sq m of new retail, offering a curated selection of women’s and
to create her village, complete with local noticeboard. The Plastic men’s fashion, jewellery, watches, beauty and beauty experiences,
Store is all about sustainability and upcycling, whilst Labelled is including a spa and Europe’s largest beauty hall. It also plays host to an
dedicated to the art of organisation, offering Hindmarch’s best-selling ever-evolving roster of pop-ups, such as the famed Galerie Perrotin.
Labelled collection. The Anya Cafe is a charming cake shop cafe With twelve food counters and restaurants, destination dining is key
with outside dining. Finally, The Village Hall is a permanent pop up to the concept. The store is home to over 600 brands, many of which
store that changes seasonally; from a hair salon on opening, to this are exclusive and 1,700 staff to look after the expected torrent of
mock grocery last summer. It transformed to Santa’s Grotto over visitors. All Samaritaine needs now is for the international tourists
Christmas 2021. to return!