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Making a Difference
Established in 1841, A.S. Watson Group is the world’s largest
international health and beauty retailer and each year over 5.5 billion
customers and members shop with their 12 retail brands in stores
and online. Here, RLI speaks with Malina Ngai, Group COO of A.S.
Watson Group & CEO of A.S. Watson (Asia & Europe) about the
company’s continuing growth and how it is evolving its offline plus
online platform strategy.
The Perfume Shop, UK
he A.S. Watson Group is a family of market leading health & traditional retail offering to an O+O (Offline plus Online) ecosystem that
beauty retail brands that are situated across 29 markets in Asia connects with billions of customers every year.
Tand Europe. Their flagship brands are Watsons in Asia and “We remain one of the fastest growing brands in the world, having
Superdrug, The Perfume Shop, Kruidvat and Rossmann in Europe and they launched 1,700 new stores during the last two years despite the onset
recently celebrated their 180th anniversary. of the Covid-19 pandemic,” explains Malina Ngai, Group COO of A.S.
Its journey from operating one store in one market to now running over Watson Group & CEO of A.S. Watson (Asia & Europe). “Recently we
16,400 stores across almost multiple markets has been driven by their have entered into three countries in the Middle East with stores launching
continuous evolution, never staying still and focusing on staying relevant to in the UAE, KSA and Qatar across Dubai Mall, Dubai Festival City, Mall of
customers. Their brand experience has evolved over time, changing from a the Emirates, Mirdiff City Centre, Al Wahda Mall, Mall of Dhahran and
Watsons, United Arab Emirates
Superdrug, UK