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EVENT PREVIEW - MAPIC ITALY

Changing the Rules

Over 18-19 May at Superstudio Maxi in Milan, retailers, leisure operators, restaurant
chains, shopping centres developers & owners are looking to connect, expand and develop
their business in Italy. The MAPIC Italy event is the “unmissable rendez-vous” for property
players and in vogue retailers looking to build the perfect retail mix and to create complete
lifestyle destinations.

or the retail and property industry, 2021 was a very
challenging time. The pandemic accelerated many
Fchanges in consumer habits, most of which were
already underway, obliging all of us to adapt our way of living
and doing business. It is now time for retail and property players
to face the challenges and opportunities post-Covid - A world
built around human beings, their needs, new behaviours and new
ways of living. Today is a world where the boundaries between
digital interactions and physical experiences are blurring and
where sustainability and responsible consumption are no longer
optional.
MAPIC Italy 2022 will continue to play its role as a barometer
and window of the industry, guiding all the market players and
helping them to navigate this continuously changing world.
For this 6th edition, MAPIC Italy’s main challenge is to help
visitors to find new revenue streams by building connections
with the most relevant key players from the retail, food, and
leisure communities.
The whole industry has to encompass human, face-to-
face interaction, emotions, new business models, innovation,
and the increasing role of social media networks and virtual
communications, while also providing the best physical
experiences locally, in cities, and regions.
Thus, MAPIC Italy 2022 will provide you tailored solutions to
respond to the new demands & challenges.
The topic of the MAPIC Italy 2022 event is ‘People, Planet,
Profit: Navigating retail towards a more “human” world’.