Page 12 - December 2022/January 2023 #177

middle east

DEERFIELDS MALL IN ABU DHABI
ANNOUNCES EXPANSION

Deerfields Mall, the popular mall in Abu Dhabi, has
recently expanded its Restaurant Walk - a designated
outdoor area for cafes, restaurants and dining outlets.
The grand launch of the Restaurant Walk is celebrated
with live entertainment, a DJ, Zumba, bubble play, arts
and crafts and ball bending.
The restaurant walk welcomes guests with the famous
and renowned Otantik Cafe & Restaurant, Chilies, La
Brioche, India Palace Restaurant, Shakespeare & Co, Off
the Hook, Bursa, Kebab Evi and Cafe Be.K, Pizza Hut,
Tres Bien Restaurant & Cafe & Emerald Grill.
Nabil Essaouti, General Manager of Deerfields Mall,
said: “We consider it our duty to offer our customer a
delicious selection of F&B offers across our restaurant
portfolio so that they can enjoy and make memories to
cherish as they dine in the newly-revamped garden area.”

LINE INVESTMENTS AND PROPERTY RECENTLY SIGNED AN AGREEMENT WITH STEP IN GROUP TO BRING ON BOARD FIVE NEW BRANDS, BELLA MAISON, CALLIOPE, DEFACTO, FLO AND
PENTI TO SILICON CENTRAL, DUBAI’S NEW LIFESTYLE DESTINATION. THE LEASE SIGNING CEREMONY WAS ATTENDED BY BIRENDRA TIWARI, FOUNDER AND CEO OF STEP IN GROUP
and SALIM MA, DIRECTOR AT LULU GROUP AT SILICON CENTRAL. UPON OPENING, SILICON CENTRAL WILL OFFER A BROAD MIX OF BRANDS THAT ARE TAILORED TO ENSURE SHOPPERS’
COMPLETE SATISFACTION. ADDING TO THE UNIQUE SHOPPING EXPERIENCE, A DIVERSE RANGE OF DINING OPTIONS WILL COMPRISE 24 CASUAL RESTAURANTS AND CAFES AS WELL AS
21 FOOD COURT UNITS.
PLAYOCITY TO LAUNCH IN FURLA OPENS BOUTIQUE
SAUDI ARABIA IN 360 MALL KUWAIT

Leisure and entertainment operator Al Hokair Group will launch The boutique store has opened in partnership with Trafalgar
Playocity in KSA as part of its licensed agreement with Hasbro, a Luxury Group and aligns with the brand’s global expansion
leading name in branded entertainment. strategy with a network reaching over 1,200 points of
The first two Playocity locations will open soon, spanning an area sale worldwide.
of 6,000sq ft across both sites. The entertainment centre’s will give The new store celerbates the world of Furla, reflecting
people and families of all ages the chance to immerse themslves in the brand’s high-quality accessories that stand out for their
the wonderful worlds of Hasbro brands including Power Rangers, unique Italian attitude to life. The brand has now expanded
Transformers, My Little Pony, Potato Head, Monopoly, Nerf and beyond its core business of high-quality leather bags, adding
Connect4, among others. shoes, small leather goods, eyewear, watches and scarves for
Many thrilling experiences await guests, with mechanical rides, both men and women.
roller coasters, a drop zone, carousels, soft play and laser tag The new Furla collection portrays energy and liveliness
all available. coming together amid cheerful colours worn on shiny
This agreement will bring Playocity to Saudi Arabia, capitalising on padded fabric bags and two-tone leathers to enhance totes
the fandom that surronds Hasbro’s beloved brands and experiences. and crossbody bags. In addition, floral patterns bring a touch
Al Hokair Group intends to launch further sites across the Kingdom of romance to the winter season among vintage-inspired
following these initial openings. fabric bags.

12 RETAIL & LEISURE INTERNATIONAL DECEMBER 2022/JANUARY 2023