Page 14 - December 2022/January 2023 #177

asia

STARBUCK ANNOUNCES THE OPENINNG OF ITS
FIRST RESERVE STORE AT FORT MUMBAI

Tata Starbucks Private Limited celerbated its 10 year
anniversary with the opening of the first Starbucks
Reserve store in India, Starbucks Reserve Fort Mumbai in
Mumbai, Maharashtra.
The debut of the Starbucks Reserve concept serves
as a testament to the brand’s long-term commitment to
elevate the coffee experience, whilst also commemorating
the strong connections that brand has built with customers
over the past decade.
Covering an area of almost 5,200sq ft, Starbucks Reserve
Fort Mumbai is designed to bring the coffee experience to
life for customers. Customers are greeted by the rich aroma
of coffee and the monolithic terrazzo Starbucks Reserve
bar, handcrafted by local artisans, which takes centre stage.
The bar offers customers a line-up of Starbucks Reserve
small-lot single origin coffees, some of the most exquisite
and rarest coffees in the world.

VIETNAM-BASED COFFEE CHAIN TRUNG NGUYEN LEGEND IS EXPANDING ITS FOOTPRINT IN THE INTERNATIONAL MARKET OPENING ITS FIRST STORE IN CHINA. THE COFFEE SHOP,
WHICH IS SITUATED AT 699 NANJING STREET IN SHANGHAI, HAS BEEN IN THE WORKS SINCE 2018 AND INTENDS TO PROVIDE CHINESE CLIENTS WITH A VARIETY OF COFFEE PRODUCTS
AS WELL AS SERVING FRESH COFFEE DRINKS, INCLUDING THE ROBUSTA OBTAINED FROM ONE OF VIETNAM’S WELL-KNOWN HIGHLAND REGIONS, BUON ME THUOT. TRUNG NGUYEN
LEGEND SEES THE STORE AS A PLACE FOR ARTISTIC AND CULTURAL COFFEE “WHERE THE THREE MOST PREVALENT WORLD COFFEE CIVILISATIONS COME TOGETHER”.

JO MALONE LONDON LOUIS VUITTON OPENS
ENTERS VIETNAM CHINA RESTAURANT

London-based perfume retailer Jo Malone has opened its first The French luxury Maison has opened its very first restaurant concept
physical location in Vietnam, after opening a duty-free presence at in China, called ‘The Hall’.
Ho Chi Minh City’s Tan Son Nhat airport in 2019. Situated adjacent to the Louis Vuitton flagship at Chengu’s Sino-
The brick-and-mortar store is located at Diamond Plaza, one of Ocean Taikoo Li shopping complex, the restaurant will collaborate
the most well-known shopping malls in Ho Chi Minh and is designed seasonally with Michelin-starred chefs worldwide to offer guests a
with a warm colour tone and flowers throughout. diverse selection of menus.
Jo Malone opened the store with a launch function in October, The restaurant offers lunch, afternoon tea and dinner service and
attended by many Vietnamese singers, actors and KOLs. Customers the first star chef Olivier Ekzer will serve customers a fusion menu
can purchase Jo Malone’s exclusive perfume including Lime Basil & that blends local and French cuisine.
Mandarin, English Pear & Freesia and Wood Sage & Sea Salt, as well as Louis Vuitton first ventured into the culinary scene in 2020 with
its scented candles and body lotions at the store. a cafe and restaurant in Japan and The Hall is the brand’s fourth
Founder Jo Malone launched her second brand, Jo Loves, in 2011 restaurant in Asia after Le Cafe V location at Louis Vuitton Maison
and debuted its first retail location in the UK in 2013. Osaka Midosuji and Ginza and the pop-up restaurant at Maison Seoul.

14 RETAIL & LEISURE INTERNATIONAL DECEMBER 2022/JANUARY 2023