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Nourish Your Soul
Park Lane, London, UK

EL&N is the leading Instagrammable café and lifestyle brand and everything
they make is irresistibly chic, pink perfection and their products help customers
create that picture perfect moment – every time. Here, RLI spends some time
with company Founder Alexandra Miller to learn more about this fast-growing
concept, what it offers visitors and what is on the cards moving forward.

tanding for Eat, Live and Nourish, everything that EL&N create EL&N currently operates in seven countries, with 22 cafés spread
is informed by these three overarching ideas. They offer the across London, Paris, Milan, Dubai, Riyadh, Kuwait and Doha. Their
Smost delectable food and drink offering in a stunning setting expansion plan in the coming two to three years in terms of international
providing products for living a stylish lifestyle and having a positive ethos. growth is extremely aggressive and they could not be more excited to
Unveiled in 2017, the brand was originally meant to be just one small bring the brand to new corners of the globe.
café in Mayfair. They began life by wanting to create a safe space where Two of their most recent site openings have taken place in the last few
people could come and relax, enjoy delicious food and drink and stay weeks in Riyadh where they opened a beautiful Penthouse-themed café
late without the need for anything alcoholic. in Riyadh Front and a café in 7th Boulevard which was based-off fashion
Just a few years later and after multiple successful site launches in prints and bold pops of colour.
London and beyond, the company has taken social media by storm and “This was the first time we have ever opened two locations in the
the brand embodies creativity, style and optimism and their dedicated space of five days which is a big milestone for us. The more locations we
team of baristas, chefs, marketers and industry experts work together open, the stronger and faster our teams become at perfecting successful
to bring the EL&N vision to life. openings,” exclaims a very proud Miller.
“It was pivotal that the café was Instagrammable and picture Behind the scenes there is an abundance of activity going on, with a
perfect, which is where the beautiful interiors and flower walls lot more international openings coming up and they are due to branch
came into play,” explains Alexandra Miller, Founder of EL&N. out of London and into other key destination cities in the UK. Miller feels
“Back when we opened our first store, we were the first brand in that 2023 and 2024 is going to be a pivotal time for EL&N, not only in
the UK to create a flower wall café which was amazing. We took terms pf global expansion, but also with exciting brand partnerships and
inspiration from Kim Kardashian and Kanye West’s wedding, they collaborations in the pipeline.
had a beautiful white rose flower and I remember thinking how When discussing how the business create new products or initiatives
stunning and impactful it was.” to maintain its niche position in the market, Miller comments on how the