Page 25 - December 2022/January 2023 #177

Oblu Select Sangeli, Maldives Oblu Nature Helengeli
Arrival Jetty Maldives

“We ensure that our resorts remain attractive and exciting to our guests replacement of plastic amenities with biodegradable alternatives – from
by constantly enhancing and elevating the guest experience, whether that bamboo toothbrushes to paper straws.
be through resort development and renovations, new openings or special Guest loyalty is something that is invaluable for any hotel brand and this
events, programming or festival offerings. For example, recently we hosted is no different for Atmosphere Hotels & Resorts. To build guests loyalty
our annual JUST VEG Festival at Atmosphere Kanifushi, which saw award- they go above and beyond the typical all-inclusive offering, their resort
winning chef Fabrizio Marino, who we have a longstanding partnership plans include airport transfers, accommodation, dining experiences &
with, travel to the Maldives to host a series of classes preparing exclusively beverages, non-motorised water sports and more. In addition, whilst
vegetarian cuisine for our guests.” the beauty of their resorts undoubtedly plays an integral part in the
Away from physical resorts, the business has worked diligently on their social guest experience, Panigrahi feels it’s their staff and superior service that
media presence, ensuring that each resort has its own distinctive channel which ensures guest retention year-on-year.
aptly reflects the ethos of the resort – whether that be authentically Maldivian, “Whether you are staying at our most luxurious property or one of
more modern and millennial-centric, nature-focused or refined elegance. our more accessible resorts, the level of service and attention to detail is
They now have a dedicated social media team to ensure that content unparalleled. Our team ensure that each guest feels that they have had a
is engaging and exciting and they are in a position to interact with personal service, from receiving a personal island host to the Head Chef
guests and followers. Their Instagram channels in particular have been walking through the restaurant to ask guests how they found their meal.
a fantastic way for them to interact and connect with their guests and This all stems from our Joy of Giving philosophy.”
they also facilitate special trips for social media influencers and bloggers At Atmosphere Hotels & Resorts, they recognised that the hospitality
to showcase the properties in a visual and authentic way. They are sector is a people-centric one. As such, they have built a strong emotional
also focusing on building their corporate identity and improving their connection with their teams, colleagues, partners and guests and as a result,
presence across LinkedIn as they mature as a leading hospitality brand they have received overwhelming support from people across all levels.
with an increasing global presence. “Our colleagues have always given 100 per cent and more, despite
The topic of sustainability is a major one for companies in the retail many working far away from home. This positivity is reflected in our
and leisure sectors, but it has been a way of life for Atmosphere Hotels & service and guest experience, with repeat guests and excellent resort
Resorts since the beginning and it is now increasingly important to their ratings across travel platforms,” Panigrahi comments.
guests. In 2021 the brand extended their commitment to sustainability “As we move into 2023, our immediate focus is on expanding our
by earning Green Globe Certifications for six of the eight properties footprint to new destinations in India, Nepal, Sri Lanka, Bhutan and
(the two new properties are in the process of getting certified). beyond. These expansion plans are carefully considered and of course
Additional sustainability initiatives include the expansion of their solar adapted to the global economy and consumer demand for travel, which
power installation, the installation of LED lights, the inclusion of battery- is paramount for us as the guest experience is always at the forefront of
operated vehicles and bicycles for transport across the island and the our decision making.”

Atmosphere Kanifushi, Maldives
Sunset at The Liquid