Page 30 - December 2022/January 2023 #177

All Images of Baudoin & Lange
Steps Ahead in Luxury
Burlington Arcade, London, UK

Footwear

Baudoin & Lange designs and crafts luxury footwear of the highest aesthetic and
functional value while focusing exclusively on the creation of category-defining products.
In this interview, RLI sits down with Bo Van Langeveld, Founder & CEO and Allan
Baudoin, Founder & Creative Director to learn more about a company that has quickly
found its feet in the market.

ince its launch in 2016, Baudoin & Lange has become a vehicle While still a young brand, Baudoin & Lange has a distinctive aesthetic
for the development of a different kind of luxury, one that is and remains true to their brand promise and focuses on quality which
Sdefined by equal parts beauty, well-living and cultural heritage. maintains their relevant place in the market.
The brand seeks to create a new sense of “well-living” for their clientele, “These days it is not so much about the big fish in the pond but the
through the comforting thoughtfulness they integrate into every product small, fast and reactive ones that are able to adapt faster to a very
they design. changing environment,” explains Langeveld.
The Co-Founders both independently identified a common problem “We believe in focus, doing a few things exceptionally well. All our
in the industry and made a commitment to solve it together and thus products are category-defining and 1000s of samples of are being
Baudoin & Lange was born. worked through in our R&D stages to make the perfect shoe for its
“We launched our flagship boutique within the iconic Burlington category,” Baudoin comments.
Arcade back in October 2019 and the boutique allows us to introduce One reason why the retail store remains relevant is because visitors can
the brand’s cornerstone values – including fine craftsmanship and receive knowledgeable expertise and advice, which makes a trip to a store
timeless design – to the celebrated London landmark,” explains Allan or boutique worthwhile. At Baudoin & Lange’s boutique in the Burlington
Baudoin, Founder & Creative Director of Baudoin & Lange. Arcade, London, they provide a relaxed environment where clients can
“The store offers clients a personalised approach with the opportunity enjoy choosing their shoes and even accessing the company’s “Made to
for customisation and this is only the beginning of a further retail expansion Order” program where they can customise almost every aspect of their
in years to come… starting this year with our first flagship store in New Sagan Classics from colour combinations to initial personalisation elements.
York City,” adds Bo Van Langeveld, Founder & CEO of the company. In offering this expertise and customisation, the business is looking
The company are currently working on their upcoming New York site to continue building loyalty with customers, continue to engage with
and they are also looking to open their second London store, with the customers face-to-face and continue to improve their brand experience
perfect location for this still being decided on. for new and returning customers.
While the owners remain coy on the development pipeline for A brand that was born digitally, Baudoin & Lange has embraced social
the business, they both assert that they are constantly looking into media from day one as part of their promotional exposure. This has
new ventures and markets, but that they need to proceed with them supported their expansion and continues to do so but the Co-Founders
when it makes the most sense. They currently distribute online almost both agree it is a very different landscape and is now a very crowded field.
everywhere in the world (over 100 countries so far) and they always Remaining relevant is the next chapter of the challenge and they agree that
keep an open mind on when the next venture will take place. again, if the products are of the highest quality, they will speak for themselves.