Page 35 - December 2022/January 2023 #177

San Sebastián de los Reyes The Style Outlets San Sebastián de los Reyes The Style Outlets
Spain Spain

Castel Guelfo The Style Outlets Roppenheim The Style Outlets
Poggio Piccolo, Italy France

In terms of deals they are working on at the moment, Rouras explains the synergies and the right balance is the key,” says Rouras.
that they have been reinforcing their food & beverage offer and paying The NEINVER spirit is based on the concept of ‘service’ and therefore
special attention to the sportswear and activewear categories. they accompany their partners along every step of their journey in the
“Our food and beverage strategy is key in our leasing strategy. We capacity of just that – a partner. Their core value lies in their dedication
have to give our customers more reasons to visit and that also means to establishing a long-term partnership with retailers from the very
having the right dining offer. A rich variety of food and beverage options moment they sign an agreement through to the unit’s handover and
is extremely attractive for consumers and can play a key role in increasing their daily operations.
the amount of time a consumer spends in the shopping centre. We What sets the company apart is their ability to bring together the
were already investing in this area before the pandemic and we are now best brands, best prices and best customer experience. Their strategy is
working on almost doubling the space allocated to restaurants at our centred on offering customers a wide variety of choices, tailoring their
centres, depending on location, local culture as well as local regulations. In tenant mix to their target customers, keeping the retail offer as up-to-
centres where the offer is already extensive enough, we are strategically date and appealing to each individual catchment area as possible and
distributing F&B tenants across the centres or working to achieve the making sure the right experience and shopping journey is always offered
right mix in terms of quantity, diversity and quality of service. A good for every generation.
example is in Viladecans The Style Outlets, where we have opened several “From the brand’s side, our success lies in the relationship we build
new restaurants in recent months, a move that has been important in with our partners. We work closely with them and strive to help them
increasing the centre’s footfall and improving its performance.” grow their businesses, because if they grow, so do we, it’s a win-win.”
They are also working on the Alpes The Style Outlets project which When asked about the challenges facing the business, Rouras goes
is progressing well. In terms of leasing, they have split the centre into onto say that we are currently living in uncertain times and there is a
clusters and several of these are now fully covered, with some areas, lot of discussion around the need to continue to work on experience,
such as the most premium, in advanced stages of leasing. Rouras also sustainability, community and digital solutions to remain a leading force
notes the heightened interest that their current brand partners are in the retail real estate industry.
showing in the scheme, which is a demonstration of the appeal of this “However, beyond that, one thing is certain, both from an individual
project and of the The Style Outlets brand. and a company perspective, the need to bring out the best of us. In other
Sustainability is a huge consideration in the world of retail and retailers words, to ensure we provide the best NEINVER possible in all aspects,
are becoming aware that taking meaningful action to address climate because that is what will allow us to take on any challenges that we face
change or social issues can be an important differentiator. in the market and the sector and turn them into opportunities. We have
“We have seen an increasing interest from retailers in recent years, a wonderful and highly talented team of professionals, all of whom have
particularly since the onset of the pandemic and more conversation is a clear focus and are committed to achieving their objectives. With this
taking place with our partners on how to align sustainability strategies. in place, I am in no doubt that we will be able to successfully overcome
Brands now realise that we have shared interests and a partnership any challenges we are confronted with in the future,” Rouras concludes.
approach is the most efficient way of making a significant impact. Finding www.neinver.com