Page 38 - December 2022/January 2023 #177

TECHNOLOGY PROFILE - ART SOFTWARE GROUP

Realising the Real Value of Data

If there was ever a time to immerse yourself in data it is already here and now. RLI sits down with Gareth
Jordan, Director at ART Software Group and Eleanor James, Head of Brand Development at McArthurGlen, a
longstanding client of ART’s Retail Advantage platform to discuss data in action.

“Data storytelling has proved its worth like never before;
allowing teams to turn insights directly into actions or responses
and this is what drives value and growth.”

oday, more businesses are “McArthurGlen is certainly an exciting client to work with as their
recognising the cost of unused data-driven culture fosters continuous data discovery and performance
Tdata and ART Software Group improvement. The magNET system delivers accurate business analytics,
has been busy connecting retail and leisure destinations with smart tools reporting and communications for connected-centres focused on sharing
and better use of available information. knowledge and objectives in one easy-to-use package,” Jordan highlights.
“Retail Advantage provides actionable analytics to manage, better Retail Advantage was born from the requirements of outlets and the
understand and improve performance for sites, streets or stores. It is need to digest data-rich environments and provide dynamic insights to
not actually that long since the doors of destinations opened properly support the business model and ART Software Group has been working
again and you cannot underestimate the power of data to navigate new with McArthurGlen since the early 2000s so intelligence tools have long
situations, but also the adoption of technology during this time,” explains been a part of McArthurGlen’s strategy for success.
Gareth Jordan, Director at ART Software Group. “Rapid communications
and performance indicators at people’s fingertips through our apps have www.artsoftwaregroup.com
been integral. There is no time to hesitate when customer behaviour www.retailadvantage.co.uk
is changing so quickly. The solution to any situation is in the detail and
with enough detail you can evaluate the best paths through turbulent
economic periods or get the most from situations when conditions are
looking rosier. Data storytelling has proved its worth like never before;
allowing teams to turn insights directly into actions or responses and this
is what drives value and growth.”
Elaborating on what Retail Advantage offers, Jordan explains that
instead of a static solution where they simply dictate how things should
work, tools are often enhanced by client requests and are a product of
collaboration with leading retail and leisure destinations.
An example of this is their relationship with McArthurGlen. The
McArthurGlen magNET system is a white-labelled solution developed
from their Retail Advantage platform, used widely across their portfolio
of 25 designer outlets in nine countries across Europe and Canada.

McArthurGlen Serravalle Designer Outlet