Page 34 - December 2022/January 2023 #177

OUTLET PROFILE - NEINVER

Viladecans The Style Outlets
Spain

Collaboration is Key

NEINVER has been in the outlet business for over 25 years, as an investor,
developer and operator, successfully undertaking many outlet projects in
Europe. Here, RLI learns more about the retail and leasing side of the business
as we sit down with Joan Rouras, Leasing and Retail Director of the Group.

Founded in 1969, NEINVER today operates 337,000sq m of outlet maintained stable occupancy rates across their portfolio and signed a
GLA including projects under development, plus 180,000sq m of other number of key new leases.
retail assets and over 800 brands across six countries in Europe. Due to They continue to work hand-in-hand with their brand partners,
their highly specialised profile and their commitment to both consumers making decisions as a team based on performance and with a view
and brands, they have been a leading force in the market for many years. to generating value across every stage. To support retailers’ growth
“Our value proposition is based on experience, flexibility and strategies, in some cases they are adapting spaces to better meet their
collaboration with retailers as long-term partners, aligning and working needs. Rouras explains that they don’t simply manage outlets or collect
around common interests and this will continue to be a winning retail rents; their approach is to make business decisions that really provide
formula. Physical spaces are a key touchpoint for brands to help reinforce retailers and customers with value-add, as can clearly be seen from
brand equity and the outlet business is an important channel for many the results achieved across their centres. They put themselves in their
brands to reach consumers,” explains Joan Rouras, Leasing and Retail brands shoes, working with them to help them stay relevant for today’s
Director of the Group. end consumers.
“However, in addition to partnership, we need to continue to build on Across the NEINVER portfolio, they have secured or brought in
key areas such as digitalisation, shopping experience and sustainability. At key anchors such as Zara Home in San Sebastián de los Reyes The
NEINVER, we have been developing a broad range of initiatives designed Style Outlets in Spain that opened its first ever outlet, Under Armour
to do just this – building on our brand partnerships and customer-centric in FACTORY Krakow in Poland, Wolford and Custo Barcelona at
initiatives, investing in digital technologies and raising the bar on our Viladecans The Style Outlets in Barcelona and Puma Kids in Amsterdam
sustainability targets.” among others.
Even in difficult recent times, the company has been extremely pleased Other noteworthy lettings include the one signed with Adidas to
with its results, its outlet centres in Europe are even outperforming the increase its store size in FACTORY Ursus in Poland or the reinforcement
sales levels they reported pre-pandemic and they have successfully of their partnership with Dockers in a portfolio-wide deal.