Page 31 - December 2022/January 2023 #177

All Images of Baudoin & Lange
Burlington Arcade, London, UK

Moving on from social media, we ask the founders about sustainability to add value for their customers. They are not a brand created through
within the business and how they play their part within this important smoke and mirrors and they aim to remain that way moving forward.
aspect of retail today? They believe in a mix of brick-and-mortar paired with a strong online
“Our commitment to the “Conversation of Balance” is integral to our presence and they want to ensure guests get the same high level of
functioning as a company, requiring commitments that are both technical service and branded experience, wherever they buy their products.
and principled. In terms of technique, this refers to our sourcing, careful “In recent years luxury has been redefined, with consumers now
use of natural resources and minimal waste. This means guiding the prioritising craftsmanship, expertise and meaningful experiences. There
product through its entire life cycle from production to consistent and has been a shift in finding the right balance between casualwear and smart
joyful use,” explains Baudoin. attire. By promoting effortlessness and versatility, we occupy a significant
“Meanwhile at the level of principles, conservation demands that and prime position within the new luxury sector, as it continues to satisfy
we prioritise slower, responsible work and products through extensive both the formerly established luxury set and a legion of new affluent
research. By working with local suppliers and tanneries together as a closely clientele,” highlights Baudoin.
bound group, they are committed to a deliberate and inherently thoughtful “We are a product-lifestyle company, designing, crafting and delivering
production process – approaching each project with the determination to footwear of high aesthetic and functional value. As we stride forward
create the next category-defining product,” Langeveld elaborates. on our journey we seek to amplify ‘well-living’ worldwide through the
As a young, entrepreneurial business Baudoin & Lange always try to comforting thoughtfulness integrated into every product we make,”
look forward and are always looking to stay relevant and always looking Langeveld concludes.