Page 38 - February #178

EUROSHOP INSIGHT

Start of a New Era

EuroShop is a trade fair for capital goods for the retail industry that has taken place since 1966. Initially
held every two years, the event is now held every third year on the grounds of Messe Düsseldorf and the
initiator of the fair is the EHI Retail Institute. Over the next two pages, RLI takes a closer look at what the
event will offer attendees and highlight why it is such an important event for the industry.

uroShop 2023, The World’s No.1 Retail Trade Fair comes after What does a shop or store have to be like today? Is it place of adventure
two years of tough restrictions caused by the pandemic, which and a feel-good location? Third Place or Pop-Up Marketplace? How does
Ehit the global retail industry hard. The EuroShop event will take it have to look and feel?
place at the end of next month and is more important than ever because Lighting - When it comes to experience and staging, fascination and
the Covid-19 crisis has caused an acceleration in digitisation and the atmosphere, all roads lead to light. Its diverse technical applications,
need for smooth networking across all retail channels, as well as driving from smart lighting to IoT, combined with ecological aspects such as
the need for new solutions in energy saving and sustainability. sustainability and efficiency - that is what Dimension Lighting is all about
The event will bring together around 1,700 exhibitors from 56 at EuroShop 2023. It presents the entire range of modern illumination
countries and focus on not just global developments, but highlight and shop lighting: from the entrance area to the presentation of goods
the spectrum of current trends and forward-thinking solutions across to the checkout zone.
100,000sq m of net exhibition space in 16 exhibition halls. Materials & Surfaces - Functional and beautiful – these two features are
The hot topics set to be discussed on site include Connected Retail, by no means mutually exclusive. This is demonstrated by the exhibitors
Sustainability, Smart Store, Energy Management, Third Places, Customer in the new Materials & Surfaces dimension. Whether floors, walls,
Centricity, Experience and Vital Inner Cities. In addition the structure of ceilings or furniture - the highest quality is important for long-lasting
the event has also been altered to account for the needs of the industry stability and optimal functionality. In terms of sustainability, a lot is now
and there will be eight clearly defined experience dimensions open to possible when choosing the right material. Excellent optical and acoustic
visitors across the five-day event. properties of materials are also essential in sales and work rooms.
Retail Technology - Seamless Store, Analytics, AI, Mobile Payment,
The Eight Dimensions of EuroShop Connected Retail are just some of the dominant topics in this dimension.
Shop Fitting, Store Design & Visual Merchandising - This is the heart of What reads like a list of digital buzzwords are the current and future
EuroShop and its largest product range. The best architects, designers, challenges in terms of customer relationships. The relationships between
planners and manufacturers are represented with uniquely designed buyers and sellers, customers and brands are being revolutionised by
presentations that have been thought through down to the smallest the digitisation of communication and interaction via omni-channel and
detail and provide answers to current questions from retailers, such as: big data. The consequence? Shopping becomes an interactive high-tech