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experience. But “classic retail technology” is also developing rapidly. The The Supporting Program at EuroShop
exhibitors in the Retail Technology dimension help to shape perspectives In addition to the extensive range of products and services
and future fields of retail through the driving force of intelligent technology. from the exhibiting companies from all over the world, the USP
Retail Marketing - Customer engagement & experience, brand of EuroShop also includes the quality and breadth of its unique
experience in the stationary and digital store, personalisation via supporting programme.
mobile, artificial intelligence and digital signage - in this dimension the A key selling point of EuroShop are its seven stages, which play host
international trade audience can expect a wide range of possibilities, the to top-class lectures and discussion forums on the latest developments,
ever more digital, ever more intensive interaction with the customer. innovative trends and best practice examples in the middle of the trade
The retail marketing dimension shows the most attractive and fascinating fair and can be used free of charge by all EuroShop visitors without prior
installations available at the point of purchase. registration. The stages are: Store Design Stage, Retail Designers’ Stage,
Expo & Event Marketing - This is the dimension for live communication Retail Technology Stage, Connected Retail Stage, Start-up Stage, Retail
and it needs to be unique and authentic in order to inspire. Trade fairs Marketing Stage and Expo & Event Stage.
and events are on their way into the age of digitisation and festivalisation, Meanwhile, the EuroShop special areas include various special areas
the spirit of optimism can be clearly felt and is reflected one-to-one at that offer freedom for specialists, start-ups, for “Generations X, Y &
EuroShop with forward-looking ideas and presentations, including cross- Z”, for ideas, visions and innovative products. Proven special areas of
media networking. EuroShop are the Designers’ Village, Start-up hub, POPAI Shop Global
Food Service Equipment – This area presents Cooking & Baking, Village and IFES Global Village as well as the Italian Lighting Lounge.
Convenience Systems, Food Technology and To-Go Solutions at Finally, there are three special premiers at the event:
EuroShop 2023. Catering is the megatrend in retail. The out-of-home Future Urban Lab - This shows and highlights new attractiveness
market is growing rapidly - and everywhere. In the USA, for example, factors and reasons for visiting the cities of tomorrow. It will be an
more than every second dollar is already spent on eating and drinking interactive format with a high experience factor that sets impulses and
“out of the home”. In this way, customers also become guests in retail – inspiration for the entire industry.
in the shopping centre, in the supermarket, in the gas station. It’s about Room4Senses - This focuses on sensory perception and their potential
new shopping experiences and sustainable customer loyalty. use, for example in the sales room, are analysed.
Refrigeration & Energy Management - Profitability, sustainability Retail Ball Game - This open communication platform addresses the
and efficiency also have top priority in retail. It is precisely here challenges and solution approaches of retail in the coming years and
that price and competitive pressure are increasing, making it all the focuses on better and more open networking of a wide variety of
more important to invest in the right future technologies. This area disciplines in urban areas.
shows the best possible equipment for the store, from refrigerated
cabinets, refrigeration systems and systems for indoor farming to air EuroShop 2023 runs from 26 February to 2 March, for more
conditioning, heat recovery and building management through to the information or to book your place at the event please visit www.
expansion of electromobility. euroshop-tradefair.com