Page 44 - February #178

Louis Vuitton
Amsterdam, Netherlands

Summo created murals that tell the story of local basketball courts and past and launch the line’s collection of accessories and shoes, the entire
teams. Photographer Tom D Morgan’s work Environments, showcasing interior of the store has been covered in fur. The brand removed its
sports communities across Europe, is also on display. accessories, ready-to-wear collections and permanent shelving from the
Coinciding with the arrival of the eagerly awaited S/S 2023 Men’s store and installed temporary, metal fixtures – taken from the brand’s
Collection, the Louis Vuitton pop-up store at de Bijenkorf department previous projects and installations – throughout. Balenciaga wrapped
store in Amsterdam has been fully revamped. The ground floor space these temporary fixtures and displays in a fluffy, bright pink faux fur
sees a playful setting dipped in an alluring purple hue, featuring larger- chosen for its maximalist look to tie with the Le Cagole bag identity.
than-life puzzle pieces which form the walls and roof of the ephemeral The Le Cagole, which Vogue has dubbed the “new it-bag”, was designed
space. Almost all surfaces are adorned with Monogram flowers and by Balenciaga’s Creative Director Demna, who reinvented one of the
some puzzle pieces have neon light sides, boosting the playfulness house’s most iconic bags – the Balenciaga Motorcycle bag.
and creating depth in the design. Additionally, lively mannequins and Eleventy expanded its international presence by opening a first London
modular furniture pieces guide shoppers through the pop-up store. store in 2022. The men’s and women’s label’s store is located inside
Fusing the symbols of childhood with Louis Vuitton’s extensive the Berkeley hotel in the luxury district of Knightsbridge. It features five
savoir-faire , the S/S 2023 Men’s Collection includes apparel that’s extensive shop windows overlooking the street and a shop window and
rooted in the 1990s dress code of the skater community, in addition entrance also inside the hotel. The store’s interiors are characterised
to accessories and footwear, all infused with matching childhood by natural materials with fine-grain surfaces such as travertine, textured
iconography and characteristics, such as origami paper planes, Play- plaster and oak wood, enhanced by contrasting steel details. Eleventy
Doh colours and cartoon prints. was founded in Italy by Paolo Zuntini and Marco Baldassarri in 2007. The
Fashion brand Balenciaga last year transformed its Mount Street store label’s goal is to reach the €100M revenue mark in 2026.
in London, creating a maximalist look to launch its Le Cagole collection Despite the extreme circumstances that have made global headlines,
by blanketing the interior in bright pink faux fur. To celebrate its popular the retail landscape in Kyiv is seeing small signs of recovery and growth.
Le Cagole bag, which references Balenciaga’s maximalist It Bags of the The recent opening of the flagship store of CHER’17 is indicative of the