Page 56 - February #178

EVENT REVIEW - MAPIC

Navigating Post-Pandemic Retail

The 2022 edition of MAPIC took place between the 29th November and the 1st December at the Palais des
Festivals in Cannes, France and analysed the main changes taking place in the industry, giving the floor to
the new players at the centre of this transformation who guided market players in identifying and choosing
the most suitable solutions and partners to build lifestyle destinations.

he three-day exhibition brought together more than 5,000 Key Takeaways from MAPIC
participants including more than 1,600 brands who took Day one of MAPIC kicked off with US retail guru Paco Underhill
Tpart in a series of high-level networking, professional speaking to a packed audience at the MAPIC Studio, while the Cities
meetings and conferences. Summit brought the major players involved in urban regeneration
The event played host to exhibitors and visitors from 75 countries together to discuss opportunities to transform city centres. As ever,
and whilst European exhibitors maintained a strong presence, the MAPIC attracted retailers, developers, leisure operators, F&B specialists
growing importance of the Middle East and Asia markets was reflected and investors from all around the world.
in the growing number of attendees from these two continents, Day two of MAPIC kicked off with a forum that examined the
including those from Saudi Arabia, Kuwait and Uzbekistan. French retail market and the announcement of a new F&B launch for
This edition of the event marked the first year of MAPIC’s fully- Ingka Centres and a deal between Riyadh’s Diriyah Square and Time
fledged return since the onset of the pandemic back in 2020 and the Out Market. There was activity on the exhibition floor from retailers,
atmosphere was optimistic and energetic as people were extremely developers, leisure operators, F&B specialists and investors from all
excited by the prospect of a return to in-person retail, meetings, around the world.
networking and interactions. Day three of MAPIC and the sun shone on the day after the night
Whilst challenges such as rising energy prices and interest rates before, during which the MAPIC Awards had been presented at the
remained, exhibitors, retailers and participants at MAPIC 2022 Palais des Festivals during a gala dinner. In our final wrap-up, we caught
displayed development projects and innovations that painted an up with ECE Marketplaces, Pradera Lateral, American Dream and
optimistic picture for the future of retail real estate as it begins to Eurofund Group as the investors and developers had their say on the
return to something resembling pre-pandemic. next 12 months in retail real estate.