Page 18 - March 2023 #179

Nautica, Dubai Hills Mall
Dubai, UAE
Evolve, Transform and Reimagine

Established in 2010 by Founder, Chairman and CEO Jamie Salter in partnership with Leonard
Green and Partners, Authentic Brands Group has evolved from a house of brands to a diverse and
multifaceted platform of consumer verticals, value driving business models and global brands.
Here, RLI spends some time with Nick Woodhouse, President and Chief Marketing Officer
of Authentic, to discuss the continuing momentum of the company and how they are set to
maintain this in the future.

he mission of Authentic is to evolve, transform and reimagine Today the business has a global reach with offices in London, Los
global brands through innovative business models, powerful Angeles, Mexico, Miami, New York City and Shanghai that are dedicated
Tstorytelling, compelling content and immersive experiences. to supporting and driving growth in key regions including the US and
It builds long-term value for its brands around the world by partnering Canada, LATAM, EMEA and APAC.
with best-in-class manufacturers, wholesalers and retailers. “Authentic is a brand owner and multifaceted lifestyle and
Its portfolio includes more than 40 entertainment and lifestyle brands entertainment platform with vast reach and presence,” explains Nick
including Elvis Presley, David Beckham, Shaquille O’Neal, Ted Baker, Brooks Woodhouse, President and Chief Marketing Officer of Authentic
Brothers, Nautica, Reebok, Sports Illustrated and Barneys New York. Brands Group. “Our brands generate upwards of $24bn in global