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and brands that drive emotional responses will be the ones that last are investing in self-improvement. They address this through their Veya
through seasons and trends. and Escape brand extensions and new brand Garrya.
“At Banyan Tree, luxury is about finding meaning and purpose One final point Eddy wants to make before our time is up is the
through our brand offerings – seeing the world with new eyes or company’s storytelling platform called Compass, which spotlights
a fresh perspective through the lens of nature and wellbeing. True ground-breakers and change-makers as they share their creative
luxury is feeling rejuvenated through the healing power of nature or journeys and practices toward building a better planet. The content
having a renewed sense of purpose after experiencing local culture. series is called The Possibility Podcast, hosted and produced by award-
We champion our ethos of “embracing the environment, empowering winning storyteller and TEDx speaker Mukul Bhatia, whose sustainability
people”, we harmonise business operations with natural and cultural work and vision have been lauded by Forbes America, The New York
heritage and cultivate meaningful stakeholder partnerships.” Times, National Geographic and GQ Magazine.
As the company looks to the future, they are excited and optimistic “With this intentional, slow-storytelling platform we hope that
about the rebound of travel and tourism and the fact that wellbeing Compass will be able to inspire and interest people who are seeking to
continues to be a strong contributor to global tourism and more people redefine their perspective and create lasting change for good.”

Banyan Tree AlUla
Saudi Arabia

Banyan Tree Dhawa Ihuru
Phuket, Thailand Maldives