Page 26 - March 2023 #179

Passeig de Gracia
Barcelona, Spain
Best of British

Part of the AWWG group of brands and the home of British menswear, Hackett
London is known for its excellence in craftsmanship and a distinction for detail.
Inspired by quintessential British menswear, Hackett specialises in classic English
tailoring for the modern man. Here, RLI spends sometime with AWWG CEO
Marcella Wartenbergh to learn more about this brand that remains true to its origins.

The Hackett London story began forty years ago when Jeremy matched perfectly with their own values of British heritage and DNA.
Hackett opened his first store selling second-hand clothes on the King’s Future Hackett stores are due to launch at 69 New Bond Street
Road in Chelsea. It was here that he began creating his own garments in London, which will be a 2,350sq ft unit that will offer a premium
by merging traditional styles with contemporary cuts, perfect for those collection, as well as a range of tailoring services in-store. An additional
seeking Savile Row expertise without the associated cost. UK store will launch in Manchester.
“Today, the brand boasts over 1,000 points of sale across the globe Outside of the UK, a new site will open in Spain in the Caleido shopping
and offers a range of products and services including: made-to-measure, centre which is situated in Madrid’s financial district and another will be
personal tailoring and bespoke services available at our store at 14 Savile unveiled in Paris. Meanwhile, the DACH countries of Germany, Austria
Row,” explains Marcella Wartenbergh, CEO of AWWG. and Switzerland represent a key trio of markets for AWWG and there
At the beginning of this year the business has 55 own-brand stores is a transformation plan to lead the growth of its brands in this region.
across the globe, 36 full-price stores and 19 outlets across eight countries AWWG has opened recently in Germany for Hackett new stores in
along with 36 franchise stores globally. Düsseldorf, Berlin, Baden-Baden and Wiesbaden. In addition, Mexico
Always looking for new opportunities to grow, one of their most and the Middle East are markets where they have plans to expand via
recent openings is the new flagship shop on Barcelona’s famous their partners, with a new flagship store in Mexico City.
Passeig de Gràcia. The new shop is housed in an impressive heritage- “Our goal is to continue to grow and expand our brands in the
listed building with distinguished art deco details at the entrance. markets where we are already present. We keep on working on our
Inside, the full London essence of Hackett is evident, where tailoring plan for the development and expansion in new markets such as the
permeates the space and blends with the neoclassical columns of the Middle East, India and Latin America. In the long term, we will consider
original building. other markets such as Korea and Japan where we have strong partners.
Another remarkable opening of which the brand is very proud is its The reputation, acclaim and the brand’s distinctive style are just a few
site at the Battersea Power Station (BPS), a major development which of the reasons customers in these customers will identify with them,”
opened last October. The emphasis on design and innovation at BPS explains Wartenbergh.

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