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customer reach and ability to access our experience,” explains Dean. that in real time and continuously evolve our processes to enhance the
The concept currently sees a 25% customer return rate within the first in-person user experience,” Dean explains.
month, which is steadily increasing as Immersive Gamebox continues to The technology offered by Immersive Gamebox is entirely different
expand on a gaming library that appeals to all ages. Designed by an in- to any other service available and the innovative use of technology is
house game studio, Immersive Gamebox has 15 intuitive games available a key differentiator for them. The idea behind the company was to fill
with new titles being released regularly. The growing library consists the niche that was empty in today’s group gaming. With current VR
of licensed and original IP games, including a recent partnership with experiences – due to the need to deprive your senses of what is actually
Netflix to develop one of its most-watched series, Squid Game, into an happening around you to immerse yourself in VR – Dean explains that
immersive experience. you lose the opportunity to connect and enjoy the same experience as
“We will also launch our new Immersive Brainbox initiative this year your friends and family.
which will make free educational gaming content available for school With the Gamebox itself becoming an immersive space and by the
groups to play. By continuing to build partnerships and content that bring experiences being set up as team challenges or battles, customers are
beloved characters and storylines to life we believe that our customers constantly interacting with their group, creating a shared experience.
will keep coming back for more,” Dean highlights. As he discusses what comes next for the company, Will says he is excited
Social media has grown so much in the past 10 to 15 years and it is now for the future with the upcoming openings and exciting partnerships they
a vitally important avenue for brands to connect with their consumers have in the pipeline. They are looking forward to continuing to bring people’s
and that is exactly how the company utilises it. Instagram and TikTok have favourite stories to life whilst growing their own IP and game library.
become fantastic ways for the company to showcase the Gameboxes and “The biggest challenge we are facing in the year ahead is scaling fast
give consumers a “behind the scenes” look at any location. The team can enough to keep pace with our consumers. We are introducing new
post videos of people playing the games, highlight how versatile it really is games and formats that adults and families want. We are meeting that
and give consumers a sneak peek at the games they can experience. demand for innovation. But our biggest challenge will be opening new
“Ultimately, social media has created a new avenue for reaching our locations to ensure that everyone who wants to experience Immersive
audiences and having genuine interactions with them. We have our Gamebox has the opportunity to.”
consumers and their feedback right at our fingertips. We can implement www.immersivegamebox.com