Page 30 - March 2023 #179

PROFILE - ENTERTAINMENT - IMMERSIVE GAMEBOX

A World of Adventure Awaits

On a mission to build the world’s first immersive entertainment platform, Immersive
Gamebox utilises best-in-class technology to create social adventures in interactive
smart rooms. We recently caught up with company CEO & Co-Founder Will Dean,
MBE to discuss how its recent expansion is only the start of its global growth and
how its concept is enhancing the social experience.

mmersive Gamebox is a group gaming platform reinventing how video “We also recently signed $90M worth of franchise deals across
games are played and meaningful connections people make through Germany, Ireland and the UAE to support our extensive growth plans
Isocial gaming. The concept behind Immersive Gamebox is to play and will continue to build a blended business model,” explains Will
interactive enhanced games that are based around social fun, teamwork Dean, CEO & Co-Founder of Immersive Gamebox. “Our goal is to
and group experiences. Immersive Gamebox features an extensive library, reach 100 locations by 2024 which will be through a combination of
including games such as Angry Birds and Squid Game as a result of strategic owner-operated venues and strategic partnerships around the world.
partnerships and original IP. Through the IGB visor and patented technology We believe that franchise and concession partners will form a substantial
for immersive screens, players truly become a part of the game. part of our future growth strategy.”
The Co-Founders Will Dean and David Spindler are driven by a desire The experience IGB has created is one that has broad appeal and the
to unite the world through technology-enabled shared play and feel that team’s ability to translate the game content into any language means that they
play is more than just having fun. They feel that shared play in particular can instantly localise. With this in mind, Immersive Gamebox is currently in
has the power to bring us together, create bonds and remind us of what discussions with potential partners across the GCC, Europe and Asia and
it means to be human. They are challenging the ever increasing issue of look forward to entering new territories with them in the near future.
social isolation caused by technology and flipping it on its head. To maintain a unique position in the market, Immersive Gamebox stays
Immersive Gamebox currently operates 20 locations across the US on top of new innovations and trends within the gaming and technology
and EMEA and is rapidly adding new locations to the portfolio. The industries, while its patented technology and gaming content are both
company operates across malls, family entertainment centres and dense developed in-house, giving the team the agility to react and adapt quickly
city locations from New York and London to Berlin and Dubai. if and when it’s needed. The company’s team of developers has a deep
Immersive Gamebox is scaling quickly to meet demand as the understanding of the gaming industry, what consumers want and the
company just hit its 700,000th customer. With 12 locations in the US, technology they can leverage to deliver best-in-class entertainment.
and more to come, the company is also continuing to expand outside the “We are currently building more components to optimise the player
states. Immersive Gamebox just opened its first franchise venue in Berlin experience, including hand-held ‘wand’ controllers, voice-recognition
which was closely followed by two new locations in the UAE, a region and AI. However our innovation does not stop with the Gamebox itself,
that is fast becoming a hotspot in the entertainment space. it also includes the development of new venue formats to increase our